AMA: Epic Games Senior Director, Marketing, Stacie Colendich on Go-To-Market Strategy
August 21 @ 10:00AM PT
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👋 Stacie Colendich
Hi all, I'm Stacie Colendich, Senior Director of Marketing @ Epic Games
• 👋 Based in: San Francisco
• 🧠 Top of mind: how to execute effectively with known unknowns
• 💬 Ask me about: getting off the feature launch treadmill
• 🍦 Fun fact: thrifty's rainbow sherbert is still my favorite ice cream
• 👋 Based in: San Francisco
• 🧠 Top of mind: how to execute effectively with known unknowns
• 💬 Ask me about: getting off the feature launch treadmill
• 🍦 Fun fact: thrifty's rainbow sherbert is still my favorite ice cream
Epic Games Senior Director of Marketing • 8mo
It may take some time, but ultimately, as a PMM, you want to become the owner of the GTM plans. But, to get yourself into the sphere of influence, you will have to prove ...
445 Views
1 request
Epic Games Senior Director of Marketing • 8mo
First things first, I like to define a good GTM strategy as one that clearly outlines: Business goals with measurable KPIsTarget audience and the best channels to reach t...
10931 Views
1 request
Epic Games Senior Director of Marketing • 8mo
Focusing only on what PMs say instead of what customers wantThis is a common mistake - inside out vs. outside in thinking. It's easier to talk to someone internal, it's e...
748 Views
1 request
Epic Games Senior Director of Marketing • 8mo
This seems like a trick question - working independently without information, insights, or advice from key stakeholders is a huge mistake. PMMs must operate as the hub in...
8888 Views
1 request
Epic Games Senior Director of Marketing • 8mo
There are a variety of ways to get buy-in - from large meetings with presentation and Q&A to 1-1s with all key stakeholders. I have had success in both strategies, b...
550 Views
1 request