👋 Stacie Colendich
Hi all, I'm Stacie Colendich, Senior Director of Marketing @ Epic Games
• 👋 Based in: San Francisco
• 🧠 Top of mind: how to execute effectively with known unknowns
• 💬 Ask me about: getting off the feature launch treadmill
• 🍦 Fun fact: thrifty's rainbow sherbert is still my favorite ice cream
• 👋 Based in: San Francisco
• 🧠 Top of mind: how to execute effectively with known unknowns
• 💬 Ask me about: getting off the feature launch treadmill
• 🍦 Fun fact: thrifty's rainbow sherbert is still my favorite ice cream
Content
Epic Games Senior Director of Marketing • 9mo
First things first, I like to define a good GTM strategy as one that clearly outlines: Business goals with measurable KPIsTarget audience and the best channels to reach t...
11027 Views
Epic Games Senior Director of Marketing • 1y
I like to be specific, but reasonable when setting timelines. This is true for cross functional stakeholders as well as my own team. I find that everything tends to work ...
10487 Views
Epic Games Senior Director of Marketing • 1y
Customer success is as important as sales in my GTM planning. Customer success can include pre-sales, solution engineering, post-sales support and, more often than not, u...
9769 Views
Epic Games Senior Director of Marketing • 9mo
This seems like a trick question - working independently without information, insights, or advice from key stakeholders is a huge mistake. PMMs must operate as the hub in...
8909 Views
Epic Games Senior Director of Marketing • 1y
This is a very common scenario and an amazing opportunity for product marketing. The first thing you want to do is understand what is (or isn't) resonating with customers...
8526 Views
Epic Games Senior Director of Marketing • 1y
Starting a new job is always challenging, but it can also be one of the most exciting challenges. You have the energy, you have a fresh perspective, you have an opportuni...
2851 Views
Epic Games Senior Director of Marketing • 1y
I would break this question into two parts. How do I set timelines for feedback on a specific deliverable? We all have deliverables - this could be a pitch deck you are w...
2755 Views
Epic Games Senior Director of Marketing • 1mo
A lot! Especially at medium to large companies, there's functional expertise for a reason. I wouldn't expect product marketing to own any of the following:Product managem...
879 Views
Epic Games Senior Director of Marketing • 9mo
Focusing only on what PMs say instead of what customers wantThis is a common mistake - inside out vs. outside in thinking. It's easier to talk to someone internal, it's e...
757 Views
Epic Games Senior Director of Marketing • 9mo
There are a variety of ways to get buy-in - from large meetings with presentation and Q&A to 1-1s with all key stakeholders. I have had success in both strategies, b...
558 Views
Credentials & Highlights
Senior Director of Marketing at Epic Games
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco
Knows About Messaging, Message Testing, Messaging Frameworks, Product Launches, Release Marketing...more