👋 Stacie Colendich
Hi all, I'm Stacie Colendich, Senior Director of Marketing @ Epic Games
• 👋 Based in: San Francisco
• 🧠 Top of mind: how to execute effectively with known unknowns
• 💬 Ask me about: getting off the feature launch treadmill
• 🍦 Fun fact: thrifty's rainbow sherbert is still my favorite ice cream
• 👋 Based in: San Francisco
• 🧠 Top of mind: how to execute effectively with known unknowns
• 💬 Ask me about: getting off the feature launch treadmill
• 🍦 Fun fact: thrifty's rainbow sherbert is still my favorite ice cream
Content
Epic Games Senior Director of Marketing • 8mo
First things first, I like to define a good GTM strategy as one that clearly outlines: Business goals with measurable KPIsTarget audience and the best channels to reach t...
10931 Views
Epic Games Senior Director of Marketing • 1y
I like to be specific, but reasonable when setting timelines. This is true for cross functional stakeholders as well as my own team. I find that everything tends to work ...
10322 Views
Epic Games Senior Director of Marketing • 1y
Customer success is as important as sales in my GTM planning. Customer success can include pre-sales, solution engineering, post-sales support and, more often than not, u...
9765 Views
Epic Games Senior Director of Marketing • 8mo
This seems like a trick question - working independently without information, insights, or advice from key stakeholders is a huge mistake. PMMs must operate as the hub in...
8888 Views
Epic Games Senior Director of Marketing • 1y
This is a very common scenario and an amazing opportunity for product marketing. The first thing you want to do is understand what is (or isn't) resonating with customers...
8525 Views
Epic Games Senior Director of Marketing • 1y
Starting a new job is always challenging, but it can also be one of the most exciting challenges. You have the energy, you have a fresh perspective, you have an opportuni...
2849 Views
Epic Games Senior Director of Marketing • 1y
I would break this question into two parts. How do I set timelines for feedback on a specific deliverable? We all have deliverables - this could be a pitch deck you are w...
2751 Views
Epic Games Senior Director of Marketing • 8mo
Focusing only on what PMs say instead of what customers wantThis is a common mistake - inside out vs. outside in thinking. It's easier to talk to someone internal, it's e...
748 Views
Epic Games Senior Director of Marketing • 8mo
There are a variety of ways to get buy-in - from large meetings with presentation and Q&A to 1-1s with all key stakeholders. I have had success in both strategies, b...
550 Views
Epic Games Senior Director of Marketing • 8mo
It may take some time, but ultimately, as a PMM, you want to become the owner of the GTM plans. But, to get yourself into the sphere of influence, you will have to prove ...
445 Views
Credentials & Highlights
Senior Director of Marketing at Epic Games
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco
Knows About Messaging, Message Testing, Messaging Frameworks, Product Launches, Release Marketing...more