AMA: Epic Games Senior Director of Marketing, Stacie Colendich on Product Marketing vs Product Management

April 21 @ 10:00AM PT

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👋 Stacie Colendich

Hi all, I'm Stacie Colendich, Senior Director of Marketing @ Epic Games

• 👋 Based in: San Francisco
• 🧠 Top of mind: how to execute effectively with known unknowns
• 💬 Ask me about: getting off the feature launch treadmill
• 🍦 Fun fact: thrifty's rainbow sherbert is still my favorite ice cream

Doing a little Product Marketing org research (specifically for digital platforms) - in your world, does the Product Marketing function sit in the same group as Product Management, or elsewhere in the org?

Stacie Colendich•

Epic Games Senior Director of Marketing • Tue

I've led product marketing teams that sit in product management, in marketing, in sales / BD. I think the main difference is which team you work the most closely with. Fo...

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How do you ensure that PMM sits as a strategic partner to PM, rather than an administrative or subordinate function?

Stacie Colendich•

Epic Games Senior Director of Marketing • Tue

In super simple terms - know what you're talking about. The biggest learning I've had as an individual contributor PMM and a leader of product marketers is that your job ...

195 Views

2 requests

What is NOT in the scope of product marketing?

Stacie Colendich•

Epic Games Senior Director of Marketing • Tue

A lot! Especially at medium to large companies, there's functional expertise for a reason. I wouldn't expect product marketing to own any of the following:Product managem...

206 Views

2 requests