AMA: Etsy Senior Director, Product Marketing, Maureen Sitterson on Competitive Positioning
January 8 @ 10:00AM PT
View AMA Answers
đź‘‹ Maureen Sitterson
Hi all, I'm Maureen Sitterson, Senior Director of Seller Growth & Retention at Etsy
• 👋 Based in: Atlanta, GA
• 🧠Top of mind: Ensuring my team is set up for success with clear goals and a plan for 2026
• 💬 Ask me about: Product Marketing, 2-sided marketplaces, B2B Marketing.
• 🍦 Fun fact: When I was growing up my dream was to be in the WNBA
• 👋 Based in: Atlanta, GA
• 🧠Top of mind: Ensuring my team is set up for success with clear goals and a plan for 2026
• 💬 Ask me about: Product Marketing, 2-sided marketplaces, B2B Marketing.
• 🍦 Fun fact: When I was growing up my dream was to be in the WNBA
Etsy Senior Director, Seller Growth & Retention • 3mo
This is a great question. When a solution doesn’t address the same need that competitors’ solutions do, I’ve found it most effective to anchor the messaging in the value ...
1955 Views
2 requests
What research helps identify segments, their needs, and decide your build/buy/partner strategy? And how do you share those insights?
I'm working at a company where we're trying to unlock new industries that we as a company need to have a better understanding of.
Etsy Senior Director, Seller Growth & Retention • 3mo
Research on segments and their needs is critical to our strategy. One of our top priorities is deeply understanding who our customers are, and how effectively we are mee...
763 Views
2 requests
Etsy Senior Director, Seller Growth & Retention • 3mo
At the foundation of a sound competitive position is 2 things: Keeping up with how your competitors (and adjacent or related companies) are evolving over time. Having a c...
703 Views
2 requests
Etsy Senior Director, Seller Growth & Retention • 3mo
AI tooling can be very helpful for streamlining competitive and marketing intelligence. That enables the team to focus less time on collecting inputs and competitive and...
620 Views
1 request
How do you separate out your competitive positioning for two different plans of your product, while keeping a unified view, if the plans serve different customer segments?
For example - Shopify Plus and Shopify (core)
Etsy Senior Director, Seller Growth & Retention • 3mo
When plans serve different customer segments (for example, multiple tiers of a paid subscription) it can be effective to develop distinct but related positioning statemen...
467 Views
1 request