AMA: Etsy Senior Director, Product Marketing, Maureen Sitterson on Go-To-Market Strategy
May 14 @ 10:00AM PT
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š Maureen Sitterson
Hi all, I'm Maureen Sitterson, Senior Director of Seller Growth & Retention at Etsy
ā¢ š Based in: Atlanta, GA
ā¢ š§ Top of mind: Ensuring my team is set up for success with clear goals and a plan for 2026
ā¢ š¬ Ask me about: Product Marketing, 2-sided marketplaces, B2B Marketing.
ā¢ š¦ Fun fact: When I was growing up my dream was to be in the WNBA
ā¢ š Based in: Atlanta, GA
ā¢ š§ Top of mind: Ensuring my team is set up for success with clear goals and a plan for 2026
ā¢ š¬ Ask me about: Product Marketing, 2-sided marketplaces, B2B Marketing.
ā¢ š¦ Fun fact: When I was growing up my dream was to be in the WNBA
What are the best approaches to crafting a Go-to-market strategy when you are trying to unbundle a product feature and position individually?
The product is planning to switch from sales-led to product-led growth and self-serve.
Etsy Senior Director, Seller Growth & Retention ā¢ 11mo
Unbundling requires articulating the specific value of a feature -and why it's different and special. Asking yourself questions like, how does this ladder up to the bran...
1612 Views
1 request
What are some suggestions for preparing a GTM plan particularly for a bundled product launch?
Assume there is an upcoming launch of a new bundled product in the next 4-6 months. The bundled product is composed of 3 products, all of which are also brand new. These 3 subproducts cannot be bought separately - the bundled product is going to be sold as 1 SKU. The 3 new products are also launching at a few different timeframes over the launch. (i.e. one is going GA first, where the other is in beta at that time and will go GA later).
Looking for insights or advice on effectively composing a GTM roadmap and plan that includes each subproduct's GTM plans in the context of the GTM plan of the bundled product.
Thank you!
Etsy Senior Director, Seller Growth & Retention ā¢ 11mo
Bundled product launches have been a focus for us at Etsy this year! We recently shared "what's new on Etsy" in our Seller Handbook and supported the launch across our se...
1148 Views
1 request
Etsy Senior Director, Seller Growth & Retention ā¢ 11mo
The key building blocks in a GTM are customer insights, building a strong value proposition and positioning, and developing a strong rollout or launch plan. Leading with...
1135 Views
1 request
Etsy Senior Director, Seller Growth & Retention ā¢ 11mo
Post-launch analysis and adjustment/pivoting is key to being a successful product marketer. If we aren't seeing expected results post-launch, it's critical that we first...
1424 Views
3 requests
Etsy Senior Director, Seller Growth & Retention ā¢ 11mo
Yes, we always create a risk and mitigation plan for a GTM strategy. For instance, if we expect that our audience may have feedback about a particular feature launch, we...
1422 Views
1 request