Maureen Sitterson

AMA: Etsy Senior Director, Product Marketing, Maureen Sitterson on Messaging Strategy

September 2 @ 10:00AM PT
View AMA Answers
šŸ‘‹ Maureen Sitterson
Hi all, I'm Maureen Sitterson, Senior Director of Seller Growth & Retention at Etsy

• šŸ‘‹ Based in: Atlanta, GA
• 🧠 Top of mind: Ensuring my team is set up for success with clear goals and a plan for 2026
• šŸ’¬ Ask me about: Product Marketing, 2-sided marketplaces, B2B Marketing.
• šŸ¦ Fun fact: When I was growing up my dream was to be in the WNBA
Maureen Sitterson
Etsy Senior Director, Seller Growth & Retention • 7mo
At Etsy, competitive analysis plays a key role in making sure our messaging truly differentiates us in a crowded e-commerce landscape. Etsy stands for something truly dif...
...Read More
607 Views
1 request
Maureen Sitterson
Etsy Senior Director, Seller Growth & Retention • 7mo
This is something that we do a lot at Etsy! We focus all of our launches on how they're solving customer pain points or challenges and it's critical that we consistently ...
...Read More
594 Views
1 request
Maureen Sitterson
Etsy Senior Director, Seller Growth & Retention • 7mo
Consistency in messaging is critical to ensuring that we clearly articulate our message and inspire buyers and sellers to take action. We do this through a process that w...
...Read More
676 Views
1 request
Maureen Sitterson
Etsy Senior Director, Seller Growth & Retention • 7mo
Customer feedback is central to how we shape messaging at Etsy. We use feedback channels not only to decide what we build and communicate, but also how we communicate it....
...Read More
390 Views
1 request