AMA: Figma Director, Developer Marketing, Chase Wilson on Developer Product Marketing

When my team has little bandwidth (or in roles where I was the only marketer), I start by understanding the state of the business via metrics. An easy way to kick off thi...

While each company and product will have its own unique user journey and experience, developers often follow a slightly different path. Think about it this way — develope...

In situations where developers are not the buyer — but remain an influencer — in the sales process, I think it's helpful to think from the developer's perspective.They ma...

Developer marketing is simply marketing to a specific type of user. In this case, developers. The only reason it tends to get a different title and classification is beca...

I don't view developer marketing and "traditional" marketing as being all that different. It's a helpful classification to hire employees interested in technical topics w...

Documentation is probably the most popular example. It can be useful for learning how to set up a product, extend it via plugins or API integration, and understand how th...

In the AI-first era, companies are moving and building extremely quickly. It's easier than ever to create the actual software and features, which means knowing your ICP h...