Chase Wilson

Most product marketers I've worked with are tuned in to new feature releases or creating effective comms for upcoming product improvements. For a product launch, however,...

When my team has little bandwidth (or in roles where I was the only marketer), I start by understanding the state of the business via metrics. An easy way to kick off thi...

While each company and product will have its own unique user journey and experience, developers often follow a slightly different path. Think about it this way — develope...

In the AI-first era, companies are moving and building extremely quickly. It's easier than ever to create the actual software and features, which means knowing your ICP h...

I hear this pain quite a bit. Many people would likely propose working hard to have a "seat at the table". To me this isn't quite enough. A seat at the table will give yo...

I don't view developer marketing and "traditional" marketing as being all that different. It's a helpful classification to hire employees interested in technical topics w...

In situations where developers are not the buyer — but remain an influencer — in the sales process, I think it's helpful to think from the developer's perspective.They ma...

Documentation is probably the most popular example. It can be useful for learning how to set up a product, extend it via plugins or API integration, and understand how th...

Great question! For the Jira Work Management launch I was actually the first team hire. This was really important for the dynamic of our team and we eshewed the common "t...

Developer marketing is simply marketing to a specific type of user. In this case, developers. The only reason it tends to get a different title and classification is beca...