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Chase Wilson

Head of Product Marketing, Jira Work Management, Atlassian
Chase Wilson
Head of Product Marketing, Jira Work Management, Atlassian
Added May 26, 2021Published in AMA's

AMA: Atlassian Head of Product Marketing, Jira Work Management, Chase Wilson on Product Launches

Atlassian Head of Product Marketing, Jira Work Management, Chase Wilson

on Product Launches

Head of Product Marketing, Jira Work Management
Atlassian
Head of Product Marketing, Jira Work Management at Atlassian
I hate to answer with "it depends", but it does! Atlassian has ~25 cross-functional teams that I worked with as the launch came closer. Some of those teams required 4 months of lead time to make sure everything was done on time! Others came in during the last few weeks. I found that it was import...more
Head of Product Marketing, Jira Work Management at Atlassian
Launch frameworks vary wildly depending on some fundamental questions: * Is your company well-known or resource-rich? * Are you B2C or B2B? * Do you have a Freemium offering? * How long do you expect the sales cycle to be? Once you establish answers to these questions you can more effective...more