Pratik Gadamasetti

AMA: Global PMM Lead, Google AI Marketing, Pratik Gadamasetti on Stakeholder Management

April 2 @ 9:00AM PST
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Global PMM Lead, Google AI Marketing, Pratik Gadamasetti on Stakeholder Management
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Pratik Gadamasetti
Pratik Gadamasetti
Google Global PMM Lead, Google AI MarketingApril 2
This is probably one of the critical skills for a PMM to have, influencing without formal authority or aligned goals. I wish a had a silver bullet type of answer but the reality is, it depends! Ultimately, I try to build a solid biz case consistent of clear timeline, scope, asks, etc. and then wo......Read More
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Pratik Gadamasetti
Pratik Gadamasetti
Google Global PMM Lead, Google AI MarketingApril 2
"Politics" can mean different things at different companies, so for purposes of answering this question it may be helpful to provide a loose definition. A very simple way to think about it is that within any organization, there may be way of operating, driving decisions, gaining support, etc. tha......Read More
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Pratik Gadamasetti
Pratik Gadamasetti
Google Global PMM Lead, Google AI MarketingApril 2
"Influencing the roadmap" is a phrase that you'll hear often at tech companies as an unwritten goal for marketing, sales and research teams. It's also something that should be approached thoughtfully. You probably won't get very far if in your first meeting with you PM counterpart you say somethi......Read More
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Pratik Gadamasetti
Pratik Gadamasetti
Google Global PMM Lead, Google AI MarketingApril 2
The PMM is typically responsible for owning the strategic brief for campaigns and launches that informs partner teams and channel owners. Creating an inclusive process where feedback is encouraged during the brief phase should foster an environment where channel owners also feel inclined to follo......Read More
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Pratik Gadamasetti
Pratik Gadamasetti
Google Global PMM Lead, Google AI MarketingApril 2
Similarly to influencing stakeholders without authority on an XFN project, there are a series of steps you can take gain stakeholder alignment at the C-Level on a decision, project, or set of approvals. 1. Develop a DIN framework Start by developing a DIN (Decide, Input, Notify) framework......Read More
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