Pratik Gadamasetti

This is probably one of the critical skills for a PMM to have, influencing without formal authority or aligned goals. I wish a had a silver bullet type of answer but the ...

"Politics" can mean different things at different companies, so for purposes of answering this question it may be helpful to provide a loose definition. A very simple way...

"Influencing the roadmap" is a phrase that you'll hear often at tech companies as an unwritten goal for marketing, sales and research teams. It's also something that shou...

The PMM is typically responsible for owning the strategic brief for campaigns and launches that informs partner teams and channel owners. Creating an inclusive process wh...

Similarly to influencing stakeholders without authority on an XFN project, there are a series of steps you can take gain stakeholder alignment at the C-Level on a decisio...