Pratik Gadamasetti

Global PMM Lead, Google Labs Marketing, Google

Content

How do you influence people who are not aligned on the same objective (a different team with different goals) to move the needle on an interdisciplinary project?

Pratik Gadamasetti

Google Global PMM Lead, Google Labs Marketing • 2y

This is probably one of the critical skills for a PMM to have, influencing without formal authority or aligned goals. I wish a had a silver bullet type of answer but the ...

21656 Views

What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?

Pratik Gadamasetti

Google Global PMM Lead, Google Labs Marketing • 2y

"Influencing the roadmap" is a phrase that you'll hear often at tech companies as an unwritten goal for marketing, sales and research teams. It's also something that shou...

10295 Views

What are some basic skills or things to look out when navigating politics?

Pratik Gadamasetti

Google Global PMM Lead, Google Labs Marketing • 2y

"Politics" can mean different things at different companies, so for purposes of answering this question it may be helpful to provide a loose definition. A very simple way...

10176 Views

How do you work with channel owners? Oftentimes there is conflict when product marketing doesn't agree with channel owner strategies, however it's a PMM's job to ensure marketing meets higher lever strategic objectives for a launch.

Pratik Gadamasetti

Google Global PMM Lead, Google Labs Marketing • 2y

The PMM is typically responsible for owning the strategic brief for campaigns and launches that informs partner teams and channel owners. Creating an inclusive process wh...

9059 Views

How are you able to gain stakeholder alignment (or more so decisions) at the C-level if you work at a flat organization, however, there is still a lot of implied levels?

Pratik Gadamasetti

Google Global PMM Lead, Google Labs Marketing • 2y

Similarly to influencing stakeholders without authority on an XFN project, there are a series of steps you can take gain stakeholder alignment at the C-Level on a decisio...

8662 Views