Sherry Wu

AMA: Gong Director of Product Marketing, Sherry Wu on Product Marketing 30/60/90 Day Plan

May 11 @ 10:00AM PT
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👋 Sherry Wu

👋 Hi, I’m Sherry, based in Seattle, WA

💼 Currently Senior Director, Platform PMM at Gong

👀 I love PMM because we are the ultimate GTM polymaths

🤝 PMM also = enablement at scale, which is why I’m glad Sharebird exists!

🍦 Favorite ice cream flavor: anything with a coffee or tea base.

Sherry Wu
Gong Senior Director, Product Marketing | Formerly MaintainX, Samsara, Comfy, Cisco2y
When starting out, I always try to understand:What are my company's business priorities? (This is internal)What market does my company play in? Who else competes in that ...
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Sherry Wu
Gong Senior Director, Product Marketing | Formerly MaintainX, Samsara, Comfy, Cisco2y
It totally depends on what's already there when you've arrived ;) What's easier to answer is what is OFF the table -- pricing refreshes, website overhauls, launching a st...
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Sherry Wu
Gong Senior Director, Product Marketing | Formerly MaintainX, Samsara, Comfy, Cisco2y
An effective 30-60-90 will help you make progress across 3 pillars:What is your point of view on the company's current market standing? Where are there future opportuniti...
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Sherry Wu
Gong Senior Director, Product Marketing | Formerly MaintainX, Samsara, Comfy, Cisco2y
Come with data and frame your initiatives for your leaders.Part of your first 30-60-90 days will involve understanding what's working well and not-as-well in the GTM. Tal...
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What's your best product marketing 30-60-90 day plan to make a big impact?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
Sherry Wu
Gong Senior Director, Product Marketing | Formerly MaintainX, Samsara, Comfy, Cisco2y
I answered this question previously, so I won't go into too much detail here. However, I thought this question was interesting because it asked for the Director-level tak...
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