Sherry Wu

AMA: Gong Director of Product Marketing, Sherry Wu on Product Marketing 30/60/90 Day Plan

May 11 @ 10:00AM PST
View AMA Answers
Gong Director of Product Marketing, Sherry Wu on Product Marketing 30/60/90 Day Plan
Top Questions
Sherry Wu
Sherry Wu
Gong Senior Director, Product MarketingMay 12
When starting out, I always try to understand: 1. What are my company's business priorities? (This is internal) 2. What market does my company play in? Who else competes in that space? 3. Who are our customers? What are their jobs to be done? 4. What does our product do? How does it work?......Read More
1498 Views
2 requests
What's your best product marketing 30-60-90 day plan to make a big impact at a new company?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
Sherry Wu
Sherry Wu
Gong Senior Director, Product MarketingMay 12
I answered this question previously, so I won't go into too much detail here. However, I thought this question was interesting because it asked for the Director-level take as well. A lot of what I do as a Director is not just think about myself as an individual PMM, but think about the functio......Read More
5756 Views
3 requests
Sherry Wu
Sherry Wu
Gong Senior Director, Product MarketingMay 12
An effective 30-60-90 will help you make progress across 3 pillars: * What is your point of view on the company's current market standing? Where are there future opportunities? * How do you define and establish the PMM function? * How do you create scalable, repeatable processes for GTM ......Read More
2106 Views
3 requests
Sherry Wu
Sherry Wu
Gong Senior Director, Product MarketingMay 12
Come with data and frame your initiatives for your leaders. Part of your first 30-60-90 days will involve understanding what's working well and not-as-well in the GTM. Talk to sales, CS, and RevOps to get a picture. Are you seeing steep discount rates in a certain segment? Are reps complaining......Read More
2231 Views
3 requests
Sherry Wu
Sherry Wu
Gong Senior Director, Product MarketingMay 12
It totally depends on what's already there when you've arrived ;) What's easier to answer is what is OFF the table -- pricing refreshes, website overhauls, launching a strategic narrative. Those are big, time-consuming initiatives that shouldn't be undertaken without a foundational understanding ......Read More
5012 Views
3 requests