Sherry Wu
Director of Product Marketing, Gong
About
Ex-consultant who stumbled into PMM after grad school and never looked back. I've had experience leading GTM and product launches at 40-person startups as well as F500 technology giants. I've been the first product marketer and the hundredth produ......more
Content
Sherry Wu
Gong Director of Product Marketing • July 19
I love this question. As PMMs, deciding WHETHER to launch a product in the first place is just as important as an actual launch. When planning a launch, it's important to define hurdle criteria & go / no-go milestones to determine when you launch. You can re-evaluate your launch if any of those c......Read More
5975 Views
Sherry Wu
Gong Director of Product Marketing • July 19
See my answer above - the KPIs that you choose when launching a new feature of an existing product should always be tied to business outcomes. When you launch features vs products, oftentimes the business goals can be framed in terms of product adoption and cross-sell / up-sell. Here's an......Read More
5913 Views
Sherry Wu
Gong Director of Product Marketing • July 19
There are two categories of KPIs - business KPIs and launch performance KPIs. For both types, the KPIs you choose to track depend on the goals of your product launch. Let's say you're introducing a new revenue-generating product. The main business goals of the launch might be to create brand ......Read More
4269 Views
Sherry Wu
Gong Director of Product Marketing • July 19
I've worked at Series B startups all the way up to F500 companies. The theory behind product launches is the same - you want to align your launch to business goals. But, the HOW (the tactics and resources) and the WHO (the team) behind executing a product launch are really where there are diff......Read More
3529 Views
Sherry Wu
Gong Director of Product Marketing • July 19
In my experience, this is one of the toughest things as a PMM. You always see the potential upside for making an announcement, and you can spin a story out of anything / convince anybody why something matters. But really, you need to exercise a lot of restraint to avoid overloading your sales tea......Read More
3152 Views
Sherry Wu
Gong Director of Product Marketing • May 11
I answered this question previously, so I won't go into too much detail here. However, I thought this question was interesting because it asked for the Director-level take as well. A lot of what I do as a Director is not just think about myself as an individual PMM, but think about the functio......Read More
2445 Views
Sherry Wu
Gong Director of Product Marketing • May 11
It totally depends on what's already there when you've arrived ;) What's easier to answer is what is OFF the table -- pricing refreshes, website overhauls, launching a strategic narrative. Those are big, time-consuming initiatives that shouldn't be undertaken without a foundational understanding ......Read More
1913 Views
Sherry Wu
Gong Director of Product Marketing • May 11
Come with data and frame your initiatives for your leaders. Part of your first 30-60-90 days will involve understanding what's working well and not-as-well in the GTM. Talk to sales, CS, and RevOps to get a picture. Are you seeing steep discount rates in a certain segment? Are reps complaining......Read More
1435 Views
Sherry Wu
Gong Director of Product Marketing • May 11
An effective 30-60-90 will help you make progress across 3 pillars: * What is your point of view on the company's current market standing? Where are there future opportunities? * How do you define and establish the PMM function? * How do you create scalable, repeatable processes for GTM ......Read More
1294 Views
Sherry Wu
Gong Director of Product Marketing • May 11
When starting out, I always try to understand: 1. What are my company's business priorities? (This is internal) 2. What market does my company play in? Who else competes in that space? 3. Who are our customers? What are their jobs to be done? 4. What does our product do? How does it work?......Read More
1227 Views
Credentials & Highlights
Director of Product Marketing at Gong
Formerly MaintainX, Samsara, Comfy, Cisco
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Studied at MBA (Haas School of Business, UC Berkeley); BA Political Economy (UC Berkeley)
Lives In SF Bay Area
Hobbies include Climbing, hiking, backpacking, reading, collecting vinyls
Knows About Building a Product Marketing Team, Competitive Positioning, Competitive Sales Enablem......more