👋 Sherry Wu
👋 Hi, I’m Sherry, based in Seattle, WA
💼 Currently Senior Director, Platform PMM at Gong
👀 I love PMM because we are the ultimate GTM polymaths
🤝 PMM also = enablement at scale, which is why I’m glad Sharebird exists!
🍦 Favorite ice cream flavor: anything with a coffee or tea base.
Content
I love this question. As PMMs, deciding WHETHER to launch a product in the first place is just as important as an actual launch. When planning a launch, it's important to...
24054 Views
See my answer above - the KPIs that you choose when launching a new feature of an existing product should always be tied to business outcomes. When you launch features ...
22169 Views
There are two categories of KPIs - business KPIs and launch performance KPIs. For both types, the KPIs you choose to track depend on the goals of your product launch. L...
19144 Views
In my experience, this is one of the toughest things as a PMM. You always see the potential upside for making an announcement, and you can spin a story out of anything / ...
15860 Views
I've worked at Series B startups all the way up to F500 companies. The theory behind product launches is the same - you want to align your launch to business goals. But,...
14893 Views
I answered this question previously, so I won't go into too much detail here. However, I thought this question was interesting because it asked for the Director-level tak...
11695 Views
It totally depends on what's already there when you've arrived ;) What's easier to answer is what is OFF the table -- pricing refreshes, website overhauls, launching a st...
11236 Views
An effective 30-60-90 will help you make progress across 3 pillars:What is your point of view on the company's current market standing? Where are there future opportuniti...
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Homework exercises will vary, so there isn't a one-size-fits-all answer here.As an interviewer I usually look for a few things:Tie the GTM plan back to the business prior...
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Come with data and frame your initiatives for your leaders.Part of your first 30-60-90 days will involve understanding what's working well and not-as-well in the GTM. Tal...
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Credentials & Highlights
Senior Director, Product Marketing at Gong
Formerly MaintainX, Samsara, Comfy, Cisco
Studied at MBA (Haas School of Business, UC Berkeley); BA Political Economy (UC Berkeley)
Lives In Seattle, WA
Hobbies include Climbing, hiking, backpacking, reading, collecting vinyls
Knows About Building a Product Marketing Team, Competitive Positioning, Enterprise Product Market...more