AMA: Gong Director of Product Marketing, Sherry Wu on Stakeholder Management

March 5 @ 10:00AM PT

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👋 Sherry Wu

👋 Hi, I’m Sherry, based in Seattle, WA

💼 Currently Senior Director, Platform PMM at Gong

👀 I love PMM because we are the ultimate GTM polymaths

🤝 PMM also = enablement at scale, which is why I’m glad Sharebird exists!

🍦 Favorite ice cream flavor: anything with a coffee or tea base.

How do you format and share your messaging with stakeholders?

Sherry Wu•

Gong Senior Director, Product Marketing | Formerly MaintainX, Samsara, Comfy, Cisco • 2y

When creating ANY content, think about the needs of your stakeholders. The form and format of messaging needs to suit the audience. The audience for a messaging doc is us...

2454 Views

3 requests

What are some unspoken rules about what to say and what NOT to say when navigating politics?

Sherry Wu•

Gong Senior Director, Product Marketing | Formerly MaintainX, Samsara, Comfy, Cisco • 2y

"Politics" often feels like such a dirty word... but ultimately you need to navigate stakeholders to be able to influence without authority. Oftentimes, folks tend to but...

1820 Views

3 requests

What advice do you have on stakeholder mgmt for small PMM teams (i.e. 1-3 ppl) that are coupled with larger, growing stakeholer teams (i.e. sales =15-25; CS = 20-30; Product = 8-12; marketing = 5-10)?

Sherry Wu•

Gong Senior Director, Product Marketing | Formerly MaintainX, Samsara, Comfy, Cisco • 2y

That ratio seems about right for PMM teams in general ;) PMMs are always going to be outnumbered by other teams!Oftentimes, the biggest issue for PMM is needing to naviga...

923 Views

2 requests

What has been the greatest accomplishment made when you’ve had to influence others without authority and did it make things easier for you when you needed buy in on other projects?

Sherry Wu•

Gong Senior Director, Product Marketing | Formerly MaintainX, Samsara, Comfy, Cisco • 2y

This question is related to a previous one about navigating politics. At the end of the day, influencing others IS about navigating politics. When trying to figure out ho...

1021 Views

2 requests