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Sherry Wu

AMA: Gong Director of Product Marketing, Sherry Wu on Stakeholder Management

March 5 @ 10:00AM PST
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Gong Director of Product Marketing, Sherry Wu on Stakeholder Management
Top Questions
What are some unspoken rules about what to say and what NOT to say when navigating politics?
Sherry Wu
Sherry Wu
Gong Senior Director, Product Marketing • March 6
"Politics" often feels like such a dirty word... but ultimately you need to navigate stakeholders to be able to influence without authority. Oftentimes, folks tend to butt heads when they have differences of opinion (whether that's on naming, launch timing, product readiness, etc.). When people h......Read More
890 Views
3 requests
What advice do you have on stakeholder mgmt for small PMM teams (i.e. 1-3 ppl) that are coupled with larger, growing stakeholer teams (i.e. sales =15-25; CS = 20-30; Product = 8-12; marketing = 5-10)?
Sherry Wu
Sherry Wu
Gong Senior Director, Product Marketing • March 6
That ratio seems about right for PMM teams in general ;) PMMs are always going to be outnumbered by other teams! Oftentimes, the biggest issue for PMM is needing to navigate stakeholder requests. Why can't we launch this product now? Can you help with this sales deck? We're having trouble gett......Read More
735 Views
2 requests
What has been the greatest accomplishment made when you’ve had to influence others without authority and did it make things easier for you when you needed buy in on other projects?
Sherry Wu
Sherry Wu
Gong Senior Director, Product Marketing • March 6
This question is related to a previous one about navigating politics. At the end of the day, influencing others IS about navigating politics. When trying to figure out how to influence, you need to identify who the decision-maker is and understand their goals. Oftentimes, you'll find that you sha......Read More
741 Views
2 requests
How do you format and share your messaging with stakeholders?
Sherry Wu
Sherry Wu
Gong Senior Director, Product Marketing • March 6
When creating ANY content, think about the needs of your stakeholders. The form and format of messaging needs to suit the audience. The audience for a messaging doc is usually internal - you're serving your marketing partners in Comms, Content, Demand Gen, AR, etc. A good messaging doc should ......Read More
822 Views
3 requests