Sherry Wu

Gong Director of Product Marketing

AMA: Gong Director, Product Marketing, Sherry Wu
on Go-To-Market Strategy

August 31 @ 10:00AM PST

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Gong Director, Product Marketing, Sherry Wu on Go-To-Market Strategy

Top Questions

What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?

I usually come across an interview round wherein I am handed the task of preparing a mock GTM plan for a product. I find it pretty vague as expectations vary widely and I am usually confused about what all to include and how to represent. Is there any example?

3 requests

Do you create a risk and mitigation plan for the gtm strategy right out of the gate? If not, how do you predict and reduce foreseen risk?

2 requests

What are the main components of your GTM strategy? How do those vary by product type?

3 requests

In case the existing GTM strategy is not working for the product, how can you go about redesigning the new GTM strategy? What should be the approach?

3 requests