AMA: Gong Director, Product Marketing, Sherry Wu on Go-To-Market Strategy

August 31 @ 10:00AM PT

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👋 Sherry Wu

👋 Hi, I’m Sherry, based in Seattle, WA

💼 Currently Senior Director, Platform PMM at Gong

👀 I love PMM because we are the ultimate GTM polymaths

🤝 PMM also = enablement at scale, which is why I’m glad Sharebird exists!

🍦 Favorite ice cream flavor: anything with a coffee or tea base.

What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?

I usually come across an interview round wherein I am handed the task of preparing a mock GTM plan for a product. I find it pretty vague as expectations vary widely and I am usually confused about what all to include and how to represent. Is there any example?

Sherry Wu•

Gong Senior Director, Product Marketing | Formerly MaintainX, Samsara, Comfy, Cisco • 2y

Homework exercises will vary, so there isn't a one-size-fits-all answer here.As an interviewer I usually look for a few things:Tie the GTM plan back to the business prior...

7418 Views

3 requests

Do you create a risk and mitigation plan for the gtm strategy right out of the gate? If not, how do you predict and reduce foreseen risk?

Sherry Wu•

Gong Senior Director, Product Marketing | Formerly MaintainX, Samsara, Comfy, Cisco • 2y

There are approximately 1,001 things that can go wrong with any launch. It's impossible to prepare for all of those!You've got 2 categories of risks - internal and extern...

1874 Views

2 requests

What are the main components of your GTM strategy? How do those vary by product type?

Sherry Wu•

Gong Senior Director, Product Marketing | Formerly MaintainX, Samsara, Comfy, Cisco • 2y

Before launching a product, you have to first start with a solid market strategy.Market & customer research. What's your market and how big is it? Who currently plays...

4721 Views

3 requests

In case the existing GTM strategy is not working for the product, how can you go about redesigning the new GTM strategy? What should be the approach?

Sherry Wu•

Gong Senior Director, Product Marketing | Formerly MaintainX, Samsara, Comfy, Cisco • 2y

GTM strategy, whether you're designing it for the first time or redesigning it for the 8th time, starts with your customers and your market.First, talk to your customers....

1313 Views

3 requests