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Sherry Wu

AMA: Gong Director, Product Marketing, Sherry Wu on Go-To-Market Strategy

August 31 @ 10:00AM PST
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Gong Director, Product Marketing, Sherry Wu on Go-To-Market Strategy
Top Questions
What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?
I usually come across an interview round wherein I am handed the task of preparing a mock GTM plan for a product. I find it pretty vague as expectations vary widely and I am usually confused about what all to include and how to represent. Is there any example?
Sherry Wu
Sherry Wu
Gong Senior Director, Product Marketing • September 1
Homework exercises will vary, so there isn't a one-size-fits-all answer here. As an interviewer I usually look for a few things: * Tie the GTM plan back to the business priorities. Tell me why the launch matters and what business impact it is expected to have. Tell me how you would measu......Read More
2346 Views
3 requests
What are the main components of your GTM strategy? How do those vary by product type?
Sherry Wu
Sherry Wu
Gong Senior Director, Product Marketing • September 1
Before launching a product, you have to first start with a solid market strategy. * Market & customer research. What's your market and how big is it? Who currently plays in this market? With what, and how much does it cost? * Product strategy (led by product & finance). Should we build thi......Read More
1059 Views
3 requests
In case the existing GTM strategy is not working for the product, how can you go about redesigning the new GTM strategy? What should be the approach?
Sherry Wu
Sherry Wu
Gong Senior Director, Product Marketing • September 1
GTM strategy, whether you're designing it for the first time or redesigning it for the 8th time, starts with your customers and your market. First, talk to your customers. Win/loss interviews are a treasure trove of insight. Talk to your best customers -- the ones who bought your product quick......Read More
813 Views
3 requests
Do you create a risk and mitigation plan for the gtm strategy right out of the gate? If not, how do you predict and reduce foreseen risk?
Sherry Wu
Sherry Wu
Gong Senior Director, Product Marketing • September 1
There are approximately 1,001 things that can go wrong with any launch. It's impossible to prepare for all of those! You've got 2 categories of risks - internal and external. * Internal risks - these are execution risks in terms of product readiness, marketing readiness, etc. To mitigate ......Read More
1137 Views
2 requests