AMA: Gong Senior Director, Product Marketing, Sherry Wu on Developing Your Product Marketing Career

I would reframe this question. While high-quality content is important, it’s a means to an end — business impact. Your resume is the best place to show impact. The thing that will make your resume stand out is if you can tie your work to business results. I would focus on that first. LinkedIn is a great way to give a preview of your business results, and also a good place to put your work if you’ve created public assets (eg demos, webpages, etc) you can link to. Sometimes hiring managers ask for ...Read More

This is the perfect example that shows success happens when opportunity meets preparation. First, there has to be a business need for a manager on the team. That business need is not in your control (it’s at the discretion of your company). You can certainly make the case about the need, but let’s save that for another question ;) Then, once there’s a business need, you need to show you’re prepared to rise to the need. How do you do that? Show leadership. Isn’t that chicken and egg? No - you can ...Read More

These are in somewhat prioritized order: First, be excellent at your craft. As a manager, you need to coach others to reach their fullest potential and to meet business expectations. That means you need to know what good looks like and teach others how to hit that bar. Second, be able to prioritize and decide the best course of action for high-impact projects. PMMs bridge so many teams - sales, PM, demand gen, comms, and more - if you think you get a lot of asks as an IC, wait til you lead a tea ...Read More

First, you have to know what good writing looks like. Ask your manager, peers, and yourself -- what are some great examples of good writing? These can come from anywhere - fiction, B2B, companies you admire, thought leaders in our industry (I always love April Dunford's stuff, for example). Second, study good writing. Figure out some core principles. I always look at copy to see how it stacks up to this hierarchy of needs -- is it accurate, clear, authoritative, and does it show empathy for the ...Read More