AMA: Gong Vice President of Product Marketing, Charlotte Evans Will on AI and Product Marketing
March 12 @ 10:00AM PT
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👋 Charlotte Evans Will
👋 Charlotte from SF bay area
💼 Product marketing at Gong (core PMM, solutions marketing, customer marketing, pricing & packaging, competitive intel, AR). Formerly at Google and on Wall Street.
👀 Keen to learn from you all about enterprise joint sales and marketing motions, redefining your category with AR, and driving AI adoption in your industry.
🤝 Topics that you can help others with: building high performing teams, thriving in ambiguity, and navigating change
🍦 Coffee
Peregrine Vice President of Product Marketing • 1y
This question really resonates with me because AI mentions are at an all time high; and therefore, the market is pretty noisy. In order to cut through, I focus on getting...
19384 Views
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Peregrine Vice President of Product Marketing • 1y
Quite a bit! I see AI playing a key role across many points in the launch journey, but you can break it down into 3 simple categories:Develop your storyLand itOptimize it...
1235 Views
2 requests
Peregrine Vice President of Product Marketing • 1y
[note this is the same answer to several overlapping questions]AI has a key role to play across many points in the launch journey, but you can break it down into 3 simple...
1031 Views
4 requests
Peregrine Vice President of Product Marketing • 1y
[note this is the same answer to several overlapping questions]AI has a key role to play across many points in the launch journey, but you can break it down into 3 simple...
780 Views
4 requests
Peregrine Vice President of Product Marketing • 1y
Per my answers to the other questions here, there are loads of use cases for AI even if you’re not at an AI forward company. The most helpful AI will be tech that’s integ...
830 Views
2 requests
Peregrine Vice President of Product Marketing • 1y
I strongly believe that AI will be a powerful tool to make PMMs better at their job. The PMM role is highly interdisciplinary; you sit at the crossroads of product, sales...
895 Views
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Peregrine Vice President of Product Marketing • 1y
In the enterprise landscape, it’s not just the LLM models that matter. In fact, I’d argue the underpinning LLM models matter less than two other factors: (1) the product ...
748 Views
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Peregrine Vice President of Product Marketing • 1y
Product strategy and product positioning. I find AI useful for honing your message or exploring branding and naming options, but before you can get to that point, you nee...
776 Views
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Peregrine Vice President of Product Marketing • 1y
Categorically Yes! My current company builds AI for revenue teams. We have countless customer stories of AI driving an increase in win rates. And I’ve witnessed the impac...
818 Views
2 requests
How are you leveraging AI as a product marketer for your competitive intelligence program?
Interested to know how folks have built out an operational strategy for the collection, analysis, and distribution of competitive intelligence using AI (custom GPTs or LLMs)
Peregrine Vice President of Product Marketing • 1y
We are using AI for our competitive intelligence program in two ways right now: (1) product intelligence for competitive offeringsRather than manually build and maintain ...
980 Views
1 request