👋 Charlotte Evans Will
👋 Charlotte from SF bay area
💼 Product marketing at Gong (core PMM, solutions marketing, customer marketing, pricing & packaging, competitive intel, AR). Formerly at Google and on Wall Street.
👀 Keen to learn from you all about enterprise joint sales and marketing motions, redefining your category with AR, and driving AI adoption in your industry.
🤝 Topics that you can help others with: building high performing teams, thriving in ambiguity, and navigating change
🍦 Coffee
Content
Peregrine Vice President of Product Marketing • 1y
This question really resonates with me because AI mentions are at an all time high; and therefore, the market is pretty noisy. In order to cut through, I focus on getting...
19384 Views
Peregrine Vice President of Product Marketing • 1y
Quite a bit! I see AI playing a key role across many points in the launch journey, but you can break it down into 3 simple categories:Develop your storyLand itOptimize it...
1235 Views
Peregrine Vice President of Product Marketing • 1y
[note this is the same answer to several overlapping questions]AI has a key role to play across many points in the launch journey, but you can break it down into 3 simple...
1031 Views
Peregrine Vice President of Product Marketing • 1y
We are using AI for our competitive intelligence program in two ways right now: (1) product intelligence for competitive offeringsRather than manually build and maintain ...
979 Views
Peregrine Vice President of Product Marketing • 8mo
Find common ground between teams, identify where the breakdown in communication is happening, and bring people together in facilitated workshops to solve problems collabo...
929 Views
Peregrine Vice President of Product Marketing • 8mo
Positioning and messaging is a must-have for any role. To get that right, you need to immerse yourself in understanding the products, competitive landscape, and business ...
912 Views
Peregrine Vice President of Product Marketing • 8mo
At Google and Gong, the line between core product marketing and go-to-market product marketing is blurry. The inbound work sits more on the product side, while launching,...
900 Views
Peregrine Vice President of Product Marketing • 1y
I strongly believe that AI will be a powerful tool to make PMMs better at their job. The PMM role is highly interdisciplinary; you sit at the crossroads of product, sales...
895 Views
Peregrine Vice President of Product Marketing • 8mo
We stay close to the product roadmap and start planning when we have a strong sense of timing for beta and GA. Key milestones include developing the messaging house, work...
894 Views
Peregrine Vice President of Product Marketing • 8mo
Pricing and packaging is definitely challenging, but naming is my immediate response. Naming is the crystallization of product strategy and needs to fit within existing b...
880 Views
Credentials & Highlights
Vice President of Product Marketing at Peregrine
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Knows About Product Launches, Go-To-Market Strategy, Product Marketing Skills, Enterprise Product...more