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Madeline Ng

AMA: Google Head of Marketing, Google Maps Platform, Madeline Ng on Influencing the Product Roadmap

March 21 @ 10:00AM PST
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Google Head of Marketing, Google Maps Platform, Madeline Ng on Influencing the Product Roadmap
Top Questions
How do you balance feature updates that dev wants to get pushed out vs. trying to hold their launch due needing to do sales training?
Madeline Ng
Madeline Ng
Google Global Head of Marketing, Google Maps Platform • March 22
I love this question because it reflects the reality of working between a sales organization and a technical team of product managers and engineers! This is a situation where you have to start with the success metrics for the launch, try to find alignment in the goals between sales and dev, and t......Read More
2508 Views
1 request
What's the best way to communicate learnings to product teams?
Are there best practices or particular formats that are best communicate - i.e. workshops, presentations, meetings
Madeline Ng
Madeline Ng
Google Global Head of Marketing, Google Maps Platform • March 22
When I'm communicating with product teams, I always want to start by making sure that I'm heard, then that what I'm saying is understood and considered useful, and then finally that what I've shared inspires action. To break it down, here's how I would approach. 1. Be heard Always start by......Read More
2513 Views
3 requests
What does the handover process look like between PM/PMM for your product roadmap?
Madeline Ng
Madeline Ng
Google Global Head of Marketing, Google Maps Platform • March 22
When I look at an external product roadmap, I see it as a coordinated effort where the product marketing team is accountable for delivering the roadmap, but the product team is responsible for providing the key building blocks of information that build it. Product marketing is responsible for ......Read More
2503 Views
2 requests
How can a product marketer in an organization where the product team and developers decide the product direction without much input from brand teams, sales, or product marketing get a seat at the table?
Madeline Ng
Madeline Ng
Google Global Head of Marketing, Google Maps Platform • March 22
First off, I feel your pain and I understand your frustration. While not articulated, it sounds like you feel the product direction is a little bit off course and could be improved with brand/sales/product marketing in the room. I'm biased, but I agree! There is so much value in bringing the outs......Read More
2499 Views
2 requests