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Madeline Ng
Global Head of Marketing, Google Maps Platform, Google
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Madeline Ng
Google Global Head of Marketing, Google Maps Platform • May 12
This is a hard question because I've found that even the nature of product marketing and the title "PMM" means different things at different companies. Generally, however, I'd look at the framework for seniority against the following dimensions: * Product coverage: Early in your career you may......Read More
7521 Views
Madeline Ng
Google Global Head of Marketing, Google Maps Platform • May 12
"It depends" is the most infuriating answer but this is an "it depends" moment. This is all dependent on where you are in your career, what you want in your career, and also what your propensity is. In terms of pure marketability, the broad strokes I'd make (and your mileage may vary) is: ......Read More
7284 Views
Madeline Ng
Google Global Head of Marketing, Google Maps Platform • May 12
The most important KPIs to track are the ones that align closely to the business. Are you in a new product area? The KPI might be the number of customers you close and the number of references you can provide publicly or to your sales team. Are you in a competitive consumer product, but an incumb......Read More
7021 Views
Madeline Ng
Google Global Head of Marketing, Google Maps Platform • May 12
My first question would be to determine if this person would thrive as a people manager. Often in product marketing, the trajectory up is through individual contributor to people manager, but it's not necessarily the best path for everyone. Good reasons to want to be a people manager: * Y......Read More
5374 Views
Madeline Ng
Google Global Head of Marketing, Google Maps Platform • May 12
The great thing about being in product marketing is that it's a discipline that, by nature, is quite broad in strategic thinking and interacts with the key go-to-market functions in a business. This gives you a huge advantage if you can craft your story to be a VP of marketing! Broadly speaki......Read More
5273 Views
Madeline Ng
Google Global Head of Marketing, Google Maps Platform • May 12
You're actually in a good position if you are moving from a B2B account management role into a B2B product marketing role because you have knowledge of the audience you're serving and a deep understanding of the product. This is a chance to turn a bug into a feature. This whole pivot is actual......Read More
4438 Views
Madeline Ng
Google Global Head of Marketing, Google Maps Platform • September 29
My initial reaction to this question was - why would you do this? :D If you are asking a customer to make a big effort, your overall benefits should far outweigh the work needed to achieve it. So instead of "some benefits, big effort" you're really targeting "some effort, big benefits." But I ......Read More
3109 Views
Madeline Ng
Google Global Head of Marketing, Google Maps Platform • May 12
Here are a few changes that came top-of-mind and probably aren't unique to my company: * Focus: We have become hyper-focused on our priorities as everyone is working under very different conditions and we want to preserve our collective well-being. We're in the mindset of fewer, better, ......Read More
3064 Views
Madeline Ng
Google Global Head of Marketing, Google Maps Platform • September 29
The key here is to invent the wheel once, and then modify it if and when there are changes to the type of launch. This will make your life a lot easier and more predictable, and help all the stakeholders you work with also have an easier time. We start each launch with the same playbook - a se......Read More
3044 Views
Madeline Ng
Google Global Head of Marketing, Google Maps Platform • May 13
First of all, I'm sorry to hear that you were affected by a Covid-19 related lay-off. When pivoting your career, I'm going to parrot back some good advice that I've received in the past. When it comes to making changes in a career, there are usually 3 big facets of change: 1. Industry 2. F......Read More
3008 Views
Credentials & Highlights
Global Head of Marketing, Google Maps Platform at Google
Product Marketing AMA Contributor
Lives In Newark, California
Knows About Brand Strategy, Product Launches, Product Marketing Career Path, Influencing the C-Su......more