I structure my team to allow everyone to fully own a business and to make it easier for them to operate. Each member of my team owns: * A particular portfolio of products  * A buyer persona This allows them to specialize and also get deep into understanding the stories and messages that would...more

The great thing about being in product marketing is that it's a discipline that, by nature, is quite broad in strategic thinking and interacts with the key go-to-market functions in a business. This gives you a huge advantage if you can craft your story to be a VP of marketing!  Broadly speaki...more