Madeline Ng

This is a hard question because I've found that even the nature of product marketing and the title "PMM" means different things at different companies. Generally, however...

The most important KPIs to track are the ones that align closely to the business. Are you in a new product area? The KPI might be the number of customers you close and th...

"It depends" is the most infuriating answer but this is an "it depends" moment. This is all dependent on where you are in your career, what you want in your career, and a...

My first question would be to determine if this person would thrive as a people manager. Often in product marketing, the trajectory up is through individual contributor t...

The great thing about being in product marketing is that it's a discipline that, by nature, is quite broad in strategic thinking and interacts with the key go-to-market f...

You're actually in a good position if you are moving from a B2B account management role into a B2B product marketing role because you have knowledge of the audience you'r...

Your best play is to show up with an insight backed by data. I think many product marketers over-index on the product and not the market and you have an opportunity to br...

At my current company, these roles are different and lean on the different skills that you mention! That said, at smaller organizations, or even smaller marketing organiz...

In well run marketing teams, the metrics for the business are assessed holistically instead of piecemeal among each marketing function. The contribution of Product Mark...

In my personal ideal launch world, PMM would develop the core messaging, positioning, and Bill of Materials that would then be handed to Sales Enablement to transform int...