AMA: Google Head of Marketing, Google Maps Platform, Madeline Ng on Product Launches
September 28 @ 9:00AM PT
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Google Global Head of Growth Go-to-market, Google Maps Platform • 2y
It sounds like this conversation is around pre-launching products that need to go live to further the company or portfolio's narrative among your customers, or other key ...
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Google Global Head of Growth Go-to-market, Google Maps Platform • 2y
The key here is to invent the wheel once, and then modify it if and when there are changes to the type of launch. This will make your life a lot easier and more predictab...
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Google Global Head of Growth Go-to-market, Google Maps Platform • 2y
This is a really interesting question! I work in B2B and always think about the channel relative to the goal of the message.For broadcasting a message to the widest possi...
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How to communicate big changes in product when these changes have some benefits but require a big effort from your customers to enjoy them?
For example: your customer need to migrate from an old API to a new one.
Google Global Head of Growth Go-to-market, Google Maps Platform • 2y
My initial reaction to this question was - why would you do this? :D If you are asking a customer to make a big effort, your overall benefits should far outweigh the work...
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Google Global Head of Growth Go-to-market, Google Maps Platform • 2y
Landing is everything, but can oddly become an afterthought in the eyes of an organization. It just doesn't have the same sizzle as a launch, right? But landing is where ...
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