AMA: Google Head of Marketing, Google Maps Platform, Madeline Ng on Developing Your Product Marketing Career
May 12 @ 10:00AM PT
View AMA Answers
Google Global Head of Growth Go-to-market, Google Maps Platform • 6y
The great thing about being in product marketing is that it's a discipline that, by nature, is quite broad in strategic thinking and interacts with the key go-to-market f...
6176 Views
5 requests
Google Global Head of Growth Go-to-market, Google Maps Platform • 6y
"It depends" is the most infuriating answer but this is an "it depends" moment. This is all dependent on where you are in your career, what you want in your career, and a...
8273 Views
3 requests
Google Global Head of Growth Go-to-market, Google Maps Platform • 6y
The most important KPIs to track are the ones that align closely to the business. Are you in a new product area? The KPI might be the number of customers you close and th...
8327 Views
6 requests
Google Global Head of Growth Go-to-market, Google Maps Platform • 6y
Here are a few changes that came top-of-mind and probably aren't unique to my company: Focus: We have become hyper-focused on our priorities as everyone is working unde...
3672 Views
3 requests
Google Global Head of Growth Go-to-market, Google Maps Platform • 6y
My first question would be to determine if this person would thrive as a people manager. Often in product marketing, the trajectory up is through individual contributor t...
6215 Views
7 requests
Google Global Head of Growth Go-to-market, Google Maps Platform • 6y
You're actually in a good position if you are moving from a B2B account management role into a B2B product marketing role because you have knowledge of the audience you'r...
5245 Views
2 requests
Google Global Head of Growth Go-to-market, Google Maps Platform • 6y
This is a hard question because I've found that even the nature of product marketing and the title "PMM" means different things at different companies. Generally, however...
9258 Views
10 requests