AMA: Google Head of Marketing, Google Maps Platform, Madeline Ng on Developing Your Product Marketing Career

The great thing about being in product marketing is that it's a discipline that, by nature, is quite broad in strategic thinking and interacts with the key go-to-market f...

"It depends" is the most infuriating answer but this is an "it depends" moment. This is all dependent on where you are in your career, what you want in your career, and a...

The most important KPIs to track are the ones that align closely to the business. Are you in a new product area? The KPI might be the number of customers you close and th...

Here are a few changes that came top-of-mind and probably aren't unique to my company: Focus: We have become hyper-focused on our priorities as everyone is working unde...

My first question would be to determine if this person would thrive as a people manager. Often in product marketing, the trajectory up is through individual contributor t...

You're actually in a good position if you are moving from a B2B account management role into a B2B product marketing role because you have knowledge of the audience you'r...

This is a hard question because I've found that even the nature of product marketing and the title "PMM" means different things at different companies. Generally, however...