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Madeline Ng

AMA: Google Head of Marketing, Google Maps Platform, Madeline Ng on Developing Your Product Marketing Career

May 12 @ 10:00AM PST
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Google Head of Marketing, Google Maps Platform, Madeline Ng on Developing Your Product Marketing Career
Top Questions
Madeline Ng
Madeline Ng
Google Global Head of Marketing, Google Maps PlatformMay 12
The great thing about being in product marketing is that it's a discipline that, by nature, is quite broad in strategic thinking and interacts with the key go-to-market functions in a business. This gives you a huge advantage if you can craft your story to be a VP of marketing!  Broadly speaki......Read More
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5 requests
Madeline Ng
Madeline Ng
Google Global Head of Marketing, Google Maps PlatformMay 12
This is a hard question because I've found that even the nature of product marketing and the title "PMM" means different things at different companies. Generally, however, I'd look at the framework for seniority against the following dimensions:  * Product coverage: Early in your career you may......Read More
7553 Views
10 requests
Madeline Ng
Madeline Ng
Google Global Head of Marketing, Google Maps PlatformMay 12
"It depends" is the most infuriating answer but this is an "it depends" moment. This is all dependent on where you are in your career, what you want in your career, and also what your propensity is.  In terms of pure marketability, the broad strokes I'd make (and your mileage may vary) is:  ......Read More
7303 Views
3 requests
Madeline Ng
Madeline Ng
Google Global Head of Marketing, Google Maps PlatformMay 12
The most important KPIs to track are the ones that align closely to the business. Are you in a new product area? The KPI might be the number of customers you close and the number of references you can provide publicly or to your sales team. Are you in a competitive consumer product, but an incumb......Read More
7035 Views
6 requests
Madeline Ng
Madeline Ng
Google Global Head of Marketing, Google Maps PlatformMay 12
Here are a few changes that came top-of-mind and probably aren't unique to my company:  * Focus: We have become hyper-focused on our priorities as everyone is working under very different conditions and we want to preserve our collective well-being. We're in the mindset of fewer, better, ......Read More
3080 Views
3 requests
Madeline Ng
Madeline Ng
Google Global Head of Marketing, Google Maps PlatformMay 13
First of all, I'm sorry to hear that you were affected by a Covid-19 related lay-off. When pivoting your career, I'm going to parrot back some good advice that I've received in the past. When it comes to making changes in a career, there are usually 3 big facets of change:  1. Industry 2. F......Read More
3008 Views
4 requests
Madeline Ng
Madeline Ng
Google Global Head of Marketing, Google Maps PlatformMay 12
You're actually in a good position if you are moving from a B2B account management role into a B2B product marketing role because you have knowledge of the audience you're serving and a deep understanding of the product. This is a chance to turn a bug into a feature. This whole pivot is actual......Read More
4453 Views
2 requests
Madeline Ng
Madeline Ng
Google Global Head of Marketing, Google Maps PlatformMay 12
My first question would be to determine if this person would thrive as a people manager. Often in product marketing, the trajectory up is through individual contributor to people manager, but it's not necessarily the best path for everyone.   Good reasons to want to be a people manager:  * Y......Read More
5390 Views
7 requests