AMA: Google Marketing Head for YouTube & Android Spanish LATAM, Martin Raygoza on Product Marketing Career Path

To be a product marketer you will need different skills but these are my must-have skills: 1. Customer Insight knowledge: Make sure you really understand your target customer. And make sure you fall in love with the problem you are trying to solve and not with the solution. This means no matter the product you are launching you should always go back to answer how you are serving your user or customer. 2. Strategic Thinking: You must have a strategy in place and make sure you understand market trends, competitor positioning, and customer needs. 3. Cross-functional Collaboration: Product marketers are the bridge between different teams within an organization. Your goal should be to ensure effective collaboration to ensure alignment on product goals and go-to-market strategies

Here are some tips I use when I aim to create a significant impact and ensure that people notice it. 1. Make sure you Align your goals with overall company objectives: This is probably the best way to make sure your product is always prioritized. 2. Establish clear and measurable KPIs to track progress towards your goals: It is a basic tip, but the better you can show hard data behind any product results, the easier it is to get notice. 3. Communicate the impact of your work: Getting the results is one part of the process, you also need to be great at communicated them and make sure your stakeholders understand the impact you bring to the overall business

Here are just 3 of many struggles you might face as a product manager: Difficulty with Cross-functional Alignment: Ensuring collaboration and alignment across departments since different teams often have their own priorities. Managing Multiple Priorities: Getting lost with the many simultaneous responsibilities and lack of certainty can affect decision making. Limited Resources: There is no such thing as infinite budget, and most of the time you’ll feel like you don’t have enough budget to make your product succeed, and you are probably right.