Martin Raygoza

Marketing Head for YouTube Shorts Mexico & Spanish LATAM, Google

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Google Marketing Head for YouTube & Android Spanish LATAM, Martin Raygoza on Product Marketing Career Path

April 30 @ 10:00AM PST

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What is your favorite product marketing interview question and the best answer you've heard?

Martin Raygoza

Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM • September 28

I can’t recall any specific question but I can share some musts that I look for when asking people to share an experience with a product marketing strategy. The interviewee should be able to explain: * The problem to solve * How their solution attacked the problem * How they managed intern......Read More

2873 Views

What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?

Martin Raygoza

Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM • January 11

The best way to ensure that you are successful in an interview is to demonstrate a clear structure of thought and understanding of the questions being asked. One effective method to achieve this is to outline the steps involved in your thought process. This approach shows your understanding of th......Read More

2847 Views

My company is at a point where we should begin creating our category. How would you go about that process step by step today, for a small and rising org? Thanks :)

Martin Raygoza

Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM • June 7

Creating a category could be one of the most complicated process for any organization. It is very important that you make sure your company has the resources necessary for this. Here are 3 questions I would ask my business before thinking on expanding to new categories: 1. Will my core busine......Read More

2843 Views

What's the most important priority for Product Marketing when developing a new category?

Martin Raygoza

Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM • June 7

Some of the most important decisions you need to consider as a product manager are: 1. How competed is the new category?: There is no right answer. More competition means more barrier to enter but less means fewer information at your disposal. Just make sure your strategy consider the......Read More

2800 Views

What should you do if a competitor has already defined the product category in which you compete?

Martin Raygoza

Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM • June 7

The great thing about being the underdog is that you can also be the disruptor. The category's leader role is to maintain its position, this limits how many risk they can take and usually makes them over confident. So if you find your company in this position my suggestion would be to follow t......Read More

2608 Views

How much effort is it to market products that create new categories? As in time and touches vs. existing products.

Martin Raygoza

Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM • June 7

I would suggest to think of entering or creating new categories with the same complexities of creating a new business. So definitely it is easier to promote products. Depending on how far form you core business will be the level of difficulty of creating a new category, so I would suggest to t......Read More

2589 Views

What would be the GTM strategy you use for consumer marketing?

Martin Raygoza

Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM • January 11

There is no one-size-fits-all GTM strategy; it will vary significantly depending on the specific product, target audience, market conditions, and other factors unique to each business. However, there are some general considerations I can share to help you structure your strategy. Every strate......Read More

2552 Views

What are the top three to five common risks do you list to your GTM strategy and how do articulate mitigation plans to address those risks?

Martin Raygoza

Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM • January 11

There are several risks you may encounter while creating your GTM strategy. Here are the three most common ones in my opinion: Incorrect Target Audience * Impact: Targeting an incorrect audience can result in wasted marketing efforts and ineffective sales strategies. Essentially, you coul......Read More

2545 Views

What are the biggest mistakes you made when creating a category

Martin Raygoza

Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM • June 7

It is relatively easy to get it wrong when creating a new category, the complication is in the word "new". So it is very important to make sure you understand all the implications for your business to reduce the possibility of failure. Here is in my opinion some of the most common mistake done by......Read More

2528 Views

What do GTM strategies look like when you work on a whole category creation?

Martin Raygoza

Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM • January 11

Creating a new category presents unique challenges and is not an easy task, especially since you likely won't have any benchmarks to compare or learn from. In addition to the typical GTM strategy components, I believe there are three main areas that deserve special attention: Category Educa......Read More