Martin Raygoza

The best way to ensure that you are successful in an interview is to demonstrate a clear structure of thought and understanding of the questions being asked. One effectiv...

I can’t recall any specific question but I can share some musts that I look for when asking people to share an experience with a product marketing strategy.The interviewe...

Creating a category could be one of the most complicated process for any organization. It is very important that you make sure your company has the resources necessary fo...

I definitely see the value in having both product marketing and integrated/brand marketing roles. They bring complementary skill sets to the table, and as you pointed out...

There is no one-size-fits-all GTM strategy; it will vary significantly depending on the specific product, target audience, market conditions, and other factors unique to ...

There are several risks you may encounter while creating your GTM strategy. Here are the three most common ones in my opinion: Incorrect Target AudienceImpact: Targeting ...

There is no one-size-fits-all GTM strategy; it will vary significantly depending on the specific product, target audience, market conditions, and other factors unique to ...

Some of the most important decisions you need to consider as a product manager are:How competed is the new category?: There is no right answer. More competition means mor...

Keep in mind the specific KPIs will be dependent on your business and product, however, there are a few that I would consider fundamental for any GTM strategy especially ...

Here are some tips I use when I aim to create a significant impact and ensure that people notice it.Make sure you Align your goals with overall company objectives: This i...