AMA: Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM, Martin Raygoza on Category Creation

Creating a category could be one of the most complicated process for any organization. It is very important that you make sure your company has the resources necessary fo...

It is relatively easy to get it wrong when creating a new category, the complication is in the word "new". So it is very important to make sure you understand all the imp...

Some of the most important decisions you need to consider as a product manager are:How competed is the new category?: There is no right answer. More competition means mor...

The great thing about being the underdog is that you can also be the disruptor. The category's leader role is to maintain its position, this limits how many risk they can...

I would suggest to think of entering or creating new categories with the same complexities of creating a new business. So definitely it is easier to promote products.Depe...