AMA: Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM, Martin Raygoza on Go-To-Market Strategy
January 11 @ 10:00AM PST
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Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM, Martin Raygoza on Go-To-Market Strategy
Top Questions
Martin Raygoza
Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM • January 12
There is no one-size-fits-all GTM strategy; it will vary significantly depending on the specific product, target audience, market conditions, and other factors unique to each business. However, there are some general considerations I can share to help you structure your strategy. Every strat......Read More
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What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?
I usually come across an interview round wherein I am handed the task of preparing a mock GTM plan for a product. I find it pretty vague as expectations vary widely and I am usually confused about what all to include and how to represent. Is there any example?
Martin Raygoza
Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM • January 12
The best way to ensure that you are successful in an interview is to demonstrate a clear structure of thought and understanding of the questions being asked. One effective method to achieve this is to outline the steps involved in your thought process. This approach shows your understanding of th......Read More
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Martin Raygoza
Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM • January 12
Keep in mind the specific KPIs will be dependent on your business and product, however, there are a few that I would consider fundamental for any GTM strategy especially when launching a new product: Customer Acquisition Cost: The cost associated with acquiring a new customer, including market......Read More
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Martin Raygoza
Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM • January 12
There is no one-size-fits-all GTM strategy; it will vary significantly depending on the specific product, target audience, market conditions, and other factors unique to each business. However, there are some general considerations I can share to help you structure your strategy. Every stra......Read More
2361 Views
2 requests
Martin Raygoza
Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM • January 12
Creating a new category presents unique challenges and is not an easy task, especially since you likely won't have any benchmarks to compare or learn from. In addition to the typical GTM strategy components, I believe there are three main areas that deserve special attention: Category Educa......Read More
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Martin Raygoza
Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM • January 12
There is no one-size-fits-all GTM strategy; it will vary significantly depending on the specific product, target audience, market conditions, and other factors unique to each business. However, there are some general considerations I can share to help you structure your strategy. Every strate......Read More
2554 Views
1 request
Martin Raygoza
Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM • January 12
There are several risks you may encounter while creating your GTM strategy. Here are the three most common ones in my opinion: Incorrect Target Audience * Impact: Targeting an incorrect audience can result in wasted marketing efforts and ineffective sales strategies. Essentially, you coul......Read More
2547 Views
2 requests
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