AMA: Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM, Martin Raygoza on Go-To-Market Strategy
January 11 @ 10:00AM PT
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Diageo Head of Tequila Portfolio • 2y
There is no one-size-fits-all GTM strategy; it will vary significantly depending on the specific product, target audience, market conditions, and other factors unique to ...
3792 Views
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Diageo Head of Tequila Portfolio • 2y
There are several risks you may encounter while creating your GTM strategy. Here are the three most common ones in my opinion: Incorrect Target AudienceImpact: Targeting ...
3781 Views
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Diageo Head of Tequila Portfolio • 2y
There is no one-size-fits-all GTM strategy; it will vary significantly depending on the specific product, target audience, market conditions, and other factors unique to ...
3682 Views
2 requests
Diageo Head of Tequila Portfolio • 2y
Creating a new category presents unique challenges and is not an easy task, especially since you likely won't have any benchmarks to compare or learn from.In addition to ...
2858 Views
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Diageo Head of Tequila Portfolio • 2y
Keep in mind the specific KPIs will be dependent on your business and product, however, there are a few that I would consider fundamental for any GTM strategy especially ...
3180 Views
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Diageo Head of Tequila Portfolio • 2y
There is no one-size-fits-all GTM strategy; it will vary significantly depending on the specific product, target audience, market conditions, and other factors unique to ...
2806 Views
1 request
What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?
I usually come across an interview round wherein I am handed the task of preparing a mock GTM plan for a product. I find it pretty vague as expectations vary widely and I am usually confused about what all to include and how to represent. Is there any example?
Diageo Head of Tequila Portfolio • 2y
The best way to ensure that you are successful in an interview is to demonstrate a clear structure of thought and understanding of the questions being asked. One effectiv...
7011 Views
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