AMA: Google Product Marketing Lead, Varun Krovvidi on AI and Product Marketing

This is a place where I would tread carefully before using AI across the board. It might require first unpacking the manager-employee relationship into three distinct layers. There are Transactional elements (Prime for AI): Task tracking, scheduling, routine approvals, data collection, and information distribution. These administrative burdens consume manager time without adding human value. Developmental elements (Augment with AI): Understanding performance, Analyze gaps based on company benchm ...Read More

This is one of my favourite and recurring questions. I strongly feel what differentiates your value in your marketing intuition: the taste which defines "how" you connect the dots between your product's magic and your customer's pain. You can use AI to augment this intuition by? 1. What should you ask of AI? Master the art of asking AI the right questions, then critically evaluating its outputs. AI generates data; intuition finds the signal in the noise. You should use AI to sharpen hypotheses, ...Read More

Not exactly a laundry list or the right list. But here are some suggestions to provoke some interesting thoughts Layer 1: Basic productivity & content gen Use general-purpose large language models (LLMs) and writing assistants to streamline common PMM tasks. Tools: LLMs: Google's Gemini, Anthropic's Claude. Writing assistants: Grammarly, Writer.com. B2B PMM Use Cases: Drafting initial content: Blog post outlines and first drafts, social media updates, email sequences, ad copy variations, pro ...Read More

Think of AI as a skilled writer but it still requires crystal-clear direction. Garbage in Garbage out. The quality of your output depends entirely on the clarity you have. I would say, atleast focus on 3 different questions 1. Define Your "Why" Be ruthlessly clear about what you want to achieve: Barebones example: "Objective: Educate CMOs at mid-market SaaS companies about why traditional attribution models are failing in 2025, positioning our multi-touch attribution approach as the solution. Af ...Read More