Varun Krovvidi
Product Marketing Lead, Google
Content
Varun Krovvidi
Google Product Marketing Lead • February 16
Today's marketing is being disrupted at an exponential pace. We are constantly being overloaded with content and the traditional marketing channels are quickly getting saturated -- all leading to users quickly losing trust in traditional marketing methods. The one skill that is invaluable for eac......Read More
3481 Views
Varun Krovvidi
Google Product Marketing Lead • February 16
In this day and age, where lines are getting blurry between different roles, I feel it is essential to have an online portfolio of your work. Here are a couple of reasons why: 1/ Building trust & credibility: A portfolio provides tangible proof of your past successes. Your potential employer or ......Read More
3204 Views
Varun Krovvidi
Google Product Marketing Lead • February 16
As with any role, growing into "next level" requires two things: 1/ An understanding of what is the value provided to the organization by an individual at the next level 2/ Identifying and developing the right skillsets to provide that value. For example: Next level from a Senior PMM in a startup......Read More
3202 Views
Varun Krovvidi
Google Product Marketing Lead • February 16
Although it varies across different organizations, Product Marketing primarily interfaces with: * Product Management -- Core collaboration around defining the product roadmap, value proposition, pricing, and feature launches. Also to close the feedback loop from the customers * Sales - ......Read More
3069 Views
Varun Krovvidi
Google Product Marketing Lead • February 16
Traditionally, both product marketing and product management roles vary widely depending on the organization's size, product offerings, and strategies. Going to the fundamentals, I like the definition of a product marketer as a "storyteller who can champion a product's value and a strategist who ......Read More
3053 Views