Varun Krovvidi

As with any role, growing into "next level" requires two things: 1/ An understanding of what is the value provided to the organization by an individual at the next level 2/ Identifying and developing the right skillsets to provide that value. For example: Next level from a Senior PMM in a startup to mid-size company will require you to influence GTM direction (with deep market understanding), collaborate cross functionally (to drive results across teams), and improve full-funnel expertise (from ...Read More

Today's marketing is being disrupted at an exponential pace. We are constantly being overloaded with content and the traditional marketing channels are quickly getting saturated -- all leading to users quickly losing trust in traditional marketing methods. The one skill that is invaluable for each marketer is adaptability, primarily because of 1/ Constant market shifts: With the infusion of AI into our day to day, business models and products are changing rapidly. So are user preferences. Keepin ...Read More

Let's look at this in 2 different stages Influencing the product: In an ideal scenario, marketing and product teams operate in lock step, making sure product strategy and positioning are intertwined. But, that's just ideal ;). A robust product strategy, informed by a deep understanding of customer needs and market gaps, can lead to a naturally differentiated position. However, the validating this positioning through market research and customer feedback will necessitate revisiting the product st ...Read More

Absolutely! One way to do this is by thinking of yourself as a "product" being sold to the company. Your product marketing portfolio is a marketing campaign – but for yourself. Just like a successful product launch, you need to showcase your unique value, tell a compelling story, and provide evidence to back up your claims. To do that, you need to understand:1/ What is your unique value? What sets you apart? What specific skills, experiences, or perspectives do you bring that other candidates do ...Read More

In this day and age, where lines are getting blurry between different roles, I feel it is essential to have an online portfolio of your work. Here are a couple of reasons why:1/ Building trust & credibility: A portfolio provides tangible proof of your past successes. Your potential employer or client can see firsthand the results you've driven, the campaigns you've led, and most importantly the thought process behind your strategic decisions. 2/ Content creation & market feedback: Creati ...Read More

At its core, the decision between emphasizing core vs. non-core offerings in messaging boils down to alignment with your product's positioning. Remember, the goal is to create a cohesive narrative that reinforces your positioning. Every message you send should contribute to the overall story you're telling about your product and its value to customers. Essentially, there are three types of new product capability innovations: Positioning-creating: These are game-changers. They fundamentally alter ...Read More

Very interesting question. I'll be honest that I do not have a ton of experience in B2C messaging, but I wanted to dive deep into "why" it might be more similar or different. Let's do this together by digging into the foundation of effective messaging and its constituent parts: The story: This is the core narrative you're crafting, the essence of your message. It involves the problems you're addressing, the solutions you offer, and the transformation your product or service enables. The context: ...Read More

I love this question. Fundamentally going to market for enterprise vs SMB/mid market requires a difference frame of thinking. 1. Buyer Personas: Enterprise: Decisions involve a complex buying committee with diverse roles (C-suite, IT, procurement, end-users). Prioritize proven solutions, established vendors, and robust security/compliance features. Require extensive due diligence, proof of concepts, and negotiation. SMB/Mid-Market: Often involve fewer stakeholders, with a primary decision-maker ...Read More

Traditionally, both product marketing and product management roles vary widely depending on the organization's size, product offerings, and strategies. Going to the fundamentals, I like the definition of a product marketer as a "storyteller who can champion a product's value and a strategist who can act on a company's biggest need". Based on this definition, there are 3 skills you can develop to position yourself as a product marketer even though you do not hold the title:1/ Storytelling: Develo ...Read More

Love this question. Let's discuss the nuances behind defining a compelling message for a product launch. While specifics can vary, the fundamental principle remains constant: Positioning comes first. It is the foundation on which an effective message is built. 1. Start with positioning: Before a single word of messaging is written, it's essential to have a crystal-clear understanding of the product's position in the market. This involves: Understanding the competitive landscape, identify key pla ...Read More