👋 Varun Krovvidi
Hi all, my name is Varun Krovvidi. 👋
Job: Product Marketing Lead, Google Cloud AI platform
Location: San Francisco, CA
Favorite ice cream flavor: Dulce De Leche or Caramel
Love talking about: Marketing intuition
Content
Resolve AI Product Marketing | Formerly Google • 2y
Today's marketing is being disrupted at an exponential pace. We are constantly being overloaded with content and the traditional marketing channels are quickly getting sa...
10798 Views
Resolve AI Product Marketing | Formerly Google • 2y
As with any role, growing into "next level" requires two things: 1/ An understanding of what is the value provided to the organization by an individual at the next level ...
10653 Views
Resolve AI Product Marketing | Formerly Google • 1y
Let's look at this in 2 different stagesInfluencing the product:In an ideal scenario, marketing and product teams operate in lock step, making sure product strategy and p...
10285 Views
Resolve AI Product Marketing | Formerly Google • 1y
Absolutely! One way to do this is by thinking of yourself as a "product" being sold to the company. Your product marketing portfolio is a marketing campaign – but for you...
8661 Views
Resolve AI Product Marketing | Formerly Google • 2y
In this day and age, where lines are getting blurry between different roles, I feel it is essential to have an online portfolio of your work. Here are a couple of reasons...
8356 Views
Resolve AI Product Marketing | Formerly Google • 1y
At its core, the decision between emphasizing core vs. non-core offerings in messaging boils down to alignment with your product's positioning. Remember, the goal is to c...
7629 Views
Resolve AI Product Marketing | Formerly Google • 1y
Very interesting question. I'll be honest that I do not have a ton of experience in B2C messaging, but I wanted to dive deep into "why" it might be more similar or differ...
7290 Views
Resolve AI Product Marketing | Formerly Google • 1y
I love this question. Fundamentally going to market for enterprise vs SMB/mid market requires a difference frame of thinking. 1. Buyer Personas:Enterprise:Decisions invol...
5973 Views
Resolve AI Product Marketing | Formerly Google • 1y
Love this question. Let's discuss the nuances behind defining a compelling message for a product launch. While specifics can vary, the fundamental principle remains const...
5058 Views
Resolve AI Product Marketing | Formerly Google • 2y
Traditionally, both product marketing and product management roles vary widely depending on the organization's size, product offerings, and strategies. Going to the funda...
4837 Views