AMA: Google Product Marketing Lead, Varun Krovvidi on Developer Product Marketing
March 19 @ 10:00AM PT
Register for AMA
We will email you Varun's answers
to these questions after the event in case you can't make it.
How do you build an active and engaged developer community? What is your take on Developer Evangelists?
Working on building awareness for developer.tomtom.com and hiring Developer Evangelists, PMMs and Customer Relationship Managers.
Do you have a CTO, CIO or developer persona profile that you can share?
Looking for slides or document that spells out what particular personas like or don't like as well where they congregate (what media they read, what groups they follow, etc)
As a solo what are the highest impact areas to concentrate on for getting users?
How does developer product marketing fundamentally change when you're targeting enterprise companies as buyers?
Can you define the Developer Journey? What are the differences between Developer Journey and Classic Funnel?
How do you build a developer GTM strategy?
How to make tech persons such as sys admin, backend dev and so on, to try your product (prototype/demo version/ MVP) to get their feedback while you don't have the promotion goal in mind at all. But they don't believe you
What are some of the successful programs you have run in your orgnanisation around content sales enablement?
We are a very lean PMM team and we want to shift into a developer focused product marketing team. Can you share some recommendations to do so?
What are some of the ways we can go from a few hundred to a few thousand to 10s of thousand devs knowing and trying my product?
Scale and growth.
What are some marketing strategies you have seen fail/ backfire when it comes to developers?
Failure