AMA: Google Product Marketing Lead, Varun Krovvidi on Developing your Product Marketing Career

As with any role, growing into "next level" requires two things: 1/ An understanding of what is the value provided to the organization by an individual at the next level 2/ Identifying and developing the right skillsets to provide that value. For example: Next level from a Senior PMM in a startup to mid-size company will require you to influence GTM direction (with deep market understanding), collaborate cross functionally (to drive results across teams), and improve full-funnel expertise (from ...Read More

Today's marketing is being disrupted at an exponential pace. We are constantly being overloaded with content and the traditional marketing channels are quickly getting saturated -- all leading to users quickly losing trust in traditional marketing methods. The one skill that is invaluable for each marketer is adaptability, primarily because of 1/ Constant market shifts: With the infusion of AI into our day to day, business models and products are changing rapidly. So are user preferences. Keepin ...Read More

In this day and age, where lines are getting blurry between different roles, I feel it is essential to have an online portfolio of your work. Here are a couple of reasons why:1/ Building trust & credibility: A portfolio provides tangible proof of your past successes. Your potential employer or client can see firsthand the results you've driven, the campaigns you've led, and most importantly the thought process behind your strategic decisions. 2/ Content creation & market feedback: Creati ...Read More

Traditionally, both product marketing and product management roles vary widely depending on the organization's size, product offerings, and strategies. Going to the fundamentals, I like the definition of a product marketer as a "storyteller who can champion a product's value and a strategist who can act on a company's biggest need". Based on this definition, there are 3 skills you can develop to position yourself as a product marketer even though you do not hold the title:1/ Storytelling: Develo ...Read More

Although it varies across different organizations, Product Marketing primarily interfaces with: Product Management -- Core collaboration around defining the product roadmap, value proposition, pricing, and feature launches. Also to close the feedback loop from the customers Sales - Aligning with them on the core marketing narratives and enabling the teams with relevant product information Marketing - Improve brand perception, generate demand, and drive leads with compelling campaigns Growth - Dr ...Read More