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Varun Krovvidi

AMA: Google Product Marketing Lead, Varun Krovvidi on Developing your Product Marketing Career

February 15 @ 10:00AM PST
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Google Product Marketing Lead, Varun Krovvidi on Developing your Product Marketing Career
Top Questions
What is a rare and valuable skill each marketer should develop?
Varun Krovvidi
Varun Krovvidi
Google Product Marketing Lead • February 15
Today's marketing is being disrupted at an exponential pace. We are constantly being overloaded with content and the traditional marketing channels are quickly getting saturated -- all leading to users quickly losing trust in traditional marketing methods. The one skill that is invaluable for eac......Read More
3481 Views
3 requests
What are the main functions that the PMM interfaces with and how do you see this changing over the next 2-5 years?
Varun Krovvidi
Varun Krovvidi
Google Product Marketing Lead • February 15
Although it varies across different organizations, Product Marketing primarily interfaces with: * Product Management -- Core collaboration around defining the product roadmap, value proposition, pricing, and feature launches. Also to close the feedback loop from the customers * Sales - ......Read More
3069 Views
2 requests
What are your top 3 tips for someone looking to break into their first Product Marketing role? How do you gain experience without actually holding the title first?
Varun Krovvidi
Varun Krovvidi
Google Product Marketing Lead • February 15
Traditionally, both product marketing and product management roles vary widely depending on the organization's size, product offerings, and strategies. Going to the fundamentals, I like the definition of a product marketer as a "storyteller who can champion a product's value and a strategist who ......Read More
3053 Views
1 request
As a product marketer, is it important to have an online portfolio to showcase some of the work that you've done in the past?
Varun Krovvidi
Varun Krovvidi
Google Product Marketing Lead • February 15
In this day and age, where lines are getting blurry between different roles, I feel it is essential to have an online portfolio of your work. Here are a couple of reasons why: 1/ Building trust & credibility: A portfolio provides tangible proof of your past successes. Your potential employer or ......Read More
3204 Views
2 requests
How do you grow from Senior PMM to next level?
Varun Krovvidi
Varun Krovvidi
Google Product Marketing Lead • February 15
As with any role, growing into "next level" requires two things: 1/ An understanding of what is the value provided to the organization by an individual at the next level 2/ Identifying and developing the right skillsets to provide that value. For example: Next level from a Senior PMM in a startup......Read More
3192 Views
3 requests