AMA: Google Product Marketing Lead, Varun Krovvidi on Enterprise Product Marketing
June 20 @ 10:00AM PT
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👋 Varun Krovvidi
Hi all, my name is Varun Krovvidi. 👋
Job: Product Marketing Lead, Google Cloud AI platform
Location: San Francisco, CA
Favorite ice cream flavor: Dulce De Leche or Caramel
Love talking about: Marketing intuition
What should a new product marketing lead prioritize when 'inheriting' a new team?
Our PMM team has been a lean mean delivering machine. Now, due to organizational changes, I'm set to take the lead of our team. What do I need prioritize in a product marketing leadership role to ensure we continue delivering at the same pace, if not better. Can you recommend any resources that could help in the transition from IC to leadership?
Resolve AI Product Marketing | Formerly Google • 1y
Congratulations on your new leadership role! Majority of your success in transitioning from IC to a leader is driven by how quickly you can fundamentally shift your minds...
4491 Views
3 requests
Resolve AI Product Marketing | Formerly Google • 1y
Product marketing is a relatively new and evolving discipline. Unlike traditional marketing roles, there's no specific educational path or degree that leads directly to a...
3174 Views
2 requests
Resolve AI Product Marketing | Formerly Google • 1y
I love this question. Fundamentally going to market for enterprise vs SMB/mid market requires a difference frame of thinking. 1. Buyer Personas:Enterprise:Decisions invol...
5985 Views
2 requests
What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.
I'm new to Product Marketing. In the interviews that I've done, I am being asked to present a marketing portfolio.
Resolve AI Product Marketing | Formerly Google • 1y
Absolutely! One way to do this is by thinking of yourself as a "product" being sold to the company. Your product marketing portfolio is a marketing campaign – but for you...
8806 Views
2 requests
How would you differentiate a mature enterprise product that is similar to competitive products?
We're struggling to find value added differentiators for one of our products that has been around for 20+ years, for which we've historically been recognized as a market leader. Currently we're losing ground because it's very similar to competitor offerings but at 2x the price. What approach would you recommend from product marketing perspective to to drive sales?
Resolve AI Product Marketing | Formerly Google • 1y
Great question. This is a traditional "positioning" problem most enterprises face with historically successful products. Before answering the question, for any behavior t...
4046 Views
2 requests