AMA: Google Product Marketing Lead, Varun Krovvidi on Messaging
August 22 @ 10:00AM PT
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👋 Varun Krovvidi
Hi all, my name is Varun Krovvidi. 👋
Job: Product Marketing Lead, Google Cloud AI platform
Location: San Francisco, CA
Favorite ice cream flavor: Dulce De Leche or Caramel
Love talking about: Marketing intuition
Can you share an example of how you built messaging for a product launch?
Not the framework used, but the actual process flow from start to finish using a previous product launch.
Resolve AI Product Marketing | Formerly Google • 1y
Love this question. Let's discuss the nuances behind defining a compelling message for a product launch. While specifics can vary, the fundamental principle remains const...
5058 Views
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Resolve AI Product Marketing | Formerly Google • 1y
Creating a new product category is like embarking on a voyage to a new continent. While exciting, it's not just about setting sail. It's crucial to first ensure that this...
4367 Views
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Resolve AI Product Marketing | Formerly Google • 1y
At its core, the decision between emphasizing core vs. non-core offerings in messaging boils down to alignment with your product's positioning. Remember, the goal is to c...
7629 Views
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Resolve AI Product Marketing | Formerly Google • 1y
Very interesting question. I'll be honest that I do not have a ton of experience in B2C messaging, but I wanted to dive deep into "why" it might be more similar or differ...
7290 Views
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How do you approach creating messaging that effectively differentiates your product from competitors?
Both when you can influence the product or have to work with existing differentiators.
Resolve AI Product Marketing | Formerly Google • 1y
Let's look at this in 2 different stagesInfluencing the product:In an ideal scenario, marketing and product teams operate in lock step, making sure product strategy and p...
10285 Views
1 request