AMA: Google Product Marketing Lead, Varun Krovvidi on Self-Serve Product Marketing
November 7 @ 11:00AM PT
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👋 Varun Krovvidi
Hi all, my name is Varun Krovvidi. 👋
Job: Product Marketing Lead, Google Cloud AI platform
Location: San Francisco, CA
Favorite ice cream flavor: Dulce De Leche or Caramel
Love talking about: Marketing intuition
Resolve AI Product Marketing | Formerly Google • 1y
In general, the answer would largely depend if the enterprise customers and self-serve customers are in the same journey. As in, if the self-serve customers are eventuall...
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Resolve AI Product Marketing | Formerly Google • 1y
This is where collaboration is key! Here's how I'd approach it: Why share KPIs with the product team in the first place? Sharing KPIs creates a closed-loop feedback syste...
3751 Views
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What do self-serve product marketers spend their time doing, given that they don't have sales enablement responsibilities?
Where does all that time get repurposed in self-serve PMM? What are some of the big categories of work where you over-invest in self-serve vs. traditional B2B PMM?
Resolve AI Product Marketing | Formerly Google • 1y
Great question. Let's start by asking the primary question here: "Why is sales enablement a key activity for PMMs". Primarily because sales people are the most important ...
2391 Views
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Resolve AI Product Marketing | Formerly Google • 1y
Great question. The key to leveraging a community of passionate users and consulting partners, is to view them as force multipliers for your go-to-market efforts.Let's st...
2312 Views
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