AMA: Guidewire Software VP Product Marketing, Axel Kirstetter on Product Marketing KPI's

Culture and perception of the value of product marketing are hugely important. In some companies the function is seen as an administrative function pumping out collateral...

There are 3 types of KPIs that matter. Organizational, output and outcomes.Organizational are things like headcount ratio to product lines or revenue support. Or, employe...

When it comes to operating at scale, you inevitably have to be in a position to explain to the various stakeholders what you've done for them, whether it is how a specifi...

Product Marketing does not own any meaningful KPIs. It should, however, report on them to tell the picture of the health of the product portfolio. Mindset always needs to...

Love this question. Product-marketing KPIs are shifting quickly in an AI-driven world. Teams are moving away from output metrics. how many decks, launches, or enablement...

The idea behind a KPI is that you're actually able to do something about it. And so, yes, you can report on many KPIs. However, only six to eight KPIs make sense to follo...

There are various aspects to positioning.price positioning. Are you able to command a premium price / pricing power. this can be measured through sell-in and sell-out rat...

This should be straightforward. Again, there are three KPIs, Organizational, Output, and Outcomes. And especially around Outcomes, it's all about following where the busi...