AMA: Gusto Head of Product Marketing, Accountants, Courtney Kubitza on Product Launches

The biggest one I keep seeing, and honestly keep having to fight against myself, is launching for the product instead of the customer. Teams often get so excited about wh...

The first two weeks after launch I'm basically living in a war room mentality. Daily standup with product, CS, and sales to surface anything weird including support ticke...

Honestly, the tools matter less than the discipline, but the game has changed a lot with AI, and so the answer today already looks different from the one that I would hav...

For B2B, where most of my experience lives, nothing beats warm channels: existing customer email, CS-led outreach, and sales conversations. The hardest-won lesson is that...

This is one of the highest-leverage things you can do and it's chronically underfunded.I start recruiting beta reference customers the moment a product enters closed beta...

We launched a feature that we were really proud of, significant engineering investment, strong internal excitement, and the adoption was flat in the first 30 days. What ...

A few specific tactics that have worked:First, establish UTM discipline before launch, not after. Every asset, every email, every campaign needs tagged URLs so you can ac...

I'll be honest about this one: timeline compression and internal alignment are the two I fight every single time, no matter how good the process is.Timeline compression h...

Sales enablement, hands down.Everyone knows they need to do it. Almost nobody does it well under resource pressure. A good enablement program isn't just a sales deck and ...