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Leah Brite

AMA: Gusto Head of Product Marketing, Benefits, Leah Brite on Mastering AI as PMM


September 16 @ 10:00AM PT

Starts in โ€ฆ

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Leah Brite

Head of Product Marketing, Benefits ยท Gusto

๐Ÿ‘‹ Hi! I'm Leah Brite based out of Denver.

๐Ÿ’ผ I work at Gusto where I lead product marketing for our employee benefits portfolio.

๐Ÿ‘€ Top of mind topics: keeping up with all things AI (platforms, use cases, best practices, etc), KPIs and attribution frameworks, and driving expansion/attach products.

๐Ÿค PM+PMM relationship, cross-functional influence, and scalable GTM process

๐ŸฆVariety is the spice of life! Ben & Jerry's Chunky Monkey Ice Cream is a perennial favorite.
  1. How do you predict AI to change the nature of PMM work over the next 12-24 months?

  2. How do you protect product marketing taste and experience in a LLM world where things are moving so fast?

  3. What resources are helping you master AI as a product marketer?

  4. What Product Marketing workflows can benefit from AI?

  5. What's the most productive use case for generative AI for product marketing?