👋 Leah Brite
👋 Hi! I'm Leah Brite based out of Denver.
💼 I work at Gusto where I lead product marketing for our employee benefits portfolio.
👀 Top of mind topics: keeping up with all things AI (platforms, use cases, best practices, etc), KPIs and attribution frameworks, and driving expansion/attach products.
🤝 PM+PMM relationship, cross-functional influence, and scalable GTM process
🍦Variety is the spice of life! Ben & Jerry's Chunky Monkey Ice Cream is a perennial favorite.
💼 I work at Gusto where I lead product marketing for our employee benefits portfolio.
👀 Top of mind topics: keeping up with all things AI (platforms, use cases, best practices, etc), KPIs and attribution frameworks, and driving expansion/attach products.
🤝 PM+PMM relationship, cross-functional influence, and scalable GTM process
🍦Variety is the spice of life! Ben & Jerry's Chunky Monkey Ice Cream is a perennial favorite.
Content
Gusto Head of Product Marketing, Benefits
Summary
When I started at Gusto, a leading all-in-one HR platform that serves over 300,000 SMBs, competitive research wasn't given the priority it needed. It was often considered only when launching a new product or repositioning an existing one. But, we knew we were missing out on key insights, and pote...Read More
Gusto Templates Included
Gusto Head of Product Marketing, Benefits • 4y
We break down product marketing’s work into four buckets and work with product as follows during each of the phases: Market Strategy, Customer Insights & Product Roa...
20187 Views
Gusto Head of Product Marketing, Benefits • 2y
The PMM org structure is highly variable based on the company – and also shifts and changes through a company’s lifecycle to best meet company needs. There are four prima...
6061 Views
Gusto Head of Product Marketing, Benefits • 4y
Upfront, I just want to call out something that you all likely already know - PMM’s strategic and interconnected role makes it difficult to pinpoint and measure impact. ...
4032 Views
Gusto Head of Product Marketing, Benefits • 2y
First 30 days: Onboard and get all the context! Learn about your customers (firmographic info, top segments, their pain points, where they spend time, how they enter the ...
3944 Views
Gusto Head of Product Marketing, Benefits • 9mo
The Why: AI isn't replacing PMMs– it's becoming our research assistant, content accelerator, and pattern-recognition partner. The PMMs who'll thrive are those who use AI ...
3127 Views
Gusto Head of Product Marketing, Benefits • 2y
Internal comms are so key given the highly xfn role of PMM. I’ve also found them crucial given that some of the outcomes PMMs drive are less tangible than some functions ...
2911 Views
Gusto Head of Product Marketing, Benefits • 9mo
The Why: PMMs sit at the intersection of competing priorities. You’re constantly influencing without authority, aligning cross-functional teams, and driving decisions wit...
2752 Views
Gusto Head of Product Marketing, Benefits • 4y
Start with data. Ground your messaging in first and third party data that illuminates what is important to your target customers, key pain points, aspirations, how they l...
2548 Views
Gusto Head of Product Marketing, Benefits • 4y
A few things come to mind to try: Create a brief for the sales enablement assets upfront. Succinctly outline what your objectives are in priority order, who the target a...
2216 Views
Gusto Head of Product Marketing, Benefits • 4y
I’d start by doing a listening tour. Understand where they are in their PMM learning journey (have they worked with PMM before? How much do they know about the role?), ne...
2214 Views
Credentials & Highlights
Head of Product Marketing, Benefits at Gusto
Lives In Denver, Colorado
Hobbies include Traveling, cooking, gardening, craft and creative projects, and playgrounds.
Knows About B2B Product Marketing KPI's, Building a Product Marketing Team, Competitive Positioni...more
Speaks English, Spanish
Work At Gusto
Product Marketing Manager, Gusto Wallet
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