AMA: Gusto Head of Product Marketing, Core Product, Leah Brite on Stakeholder Management
April 28 @ 10:00AM PT
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👋 Leah Brite
👋 Hi! I'm Leah Brite based out of Denver.
💼 I work at Gusto where I lead product marketing for our employee benefits portfolio.
👀 Top of mind topics: keeping up with all things AI (platforms, use cases, best practices, etc), KPIs and attribution frameworks, and driving expansion/attach products.
🤝 PM+PMM relationship, cross-functional influence, and scalable GTM process
🍦Variety is the spice of life! Ben & Jerry's Chunky Monkey Ice Cream is a perennial favorite.
💼 I work at Gusto where I lead product marketing for our employee benefits portfolio.
👀 Top of mind topics: keeping up with all things AI (platforms, use cases, best practices, etc), KPIs and attribution frameworks, and driving expansion/attach products.
🤝 PM+PMM relationship, cross-functional influence, and scalable GTM process
🍦Variety is the spice of life! Ben & Jerry's Chunky Monkey Ice Cream is a perennial favorite.
Gusto Head of Product Marketing, Benefits • 4y
In my experience, it depends more on the actual people you work with vs the function. I have had both incredible sales and product partners that understood the big pictur...
653 Views
3 requests
How can I make it easier for my team and stakeholders to work with me on the marketing launch timeline when engineering releases are sometimes delayed?
Any tips for setting expectations and not losing team’s trust while ensuring we have a timeline to work towards?
Gusto Head of Product Marketing, Benefits • 4y
My advice is to separate the ship and launch functions. In my experience when they are paired together, there is so much unproductive internal thrash when eng encounters ...
955 Views
2 requests
Gusto Head of Product Marketing, Benefits • 4y
One of the most important things that PMM can do to drive cross-functional alignment (whether remote, hybrid, or in-person) is to keep the customer at the center of the c...
432 Views
3 requests
Gusto Head of Product Marketing, Benefits • 4y
Here are a few things to think about: Consider how you are briefing in the work to get alignment upfront on the ask and the criteria. Related, bring them along on the in...
503 Views
3 requests
Gusto Head of Product Marketing, Benefits • 4y
We break down product marketing’s work into four buckets and work with product as follows during each of the phases: Market Strategy, Customer Insights & Product Roa...
20193 Views
3 requests
What advice do you have for navigating multiple stakeholders with conflicting feedback when creating sales enablement?
I have one stakeholder who really should only be an inform but is acting like a decision-maker, and the conflicting feedback I'm getting is prolonging the creation process 5x. I've also got a design team that needs a lot of handholding, which is difficult for me since it's not my specialty.
Gusto Head of Product Marketing, Benefits • 4y
A few things come to mind to try: Create a brief for the sales enablement assets upfront. Succinctly outline what your objectives are in priority order, who the target a...
2218 Views
3 requests
Gusto Head of Product Marketing, Benefits • 4y
A variety of tools can be helpful in getting stakeholders aligned on the marketing strategy – the key to them all is that they are based on data and customer insights. W...
1257 Views
3 requests