AMA: Hinge Health Director Member Engagement and Consumer Product Marketing, Lana Khavinson on Consumer Product Marketing
March 18 @ 9:00AM PT
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Hinge Health Director Member Engagement and Consumer Product Marketing • 1y
In an ideal world, I believe passion for the industry is critical. As a PMM, you need to be deeply engaged with both the industry and the end user to understand where the...
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Hinge Health Director Member Engagement and Consumer Product Marketing • 1y
Typically, B2B PMMs work closely with Product, Sales, and Enterprise marketing teams to sell complex products or services that require long decision-making processes. The...
8807 Views
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What differentiation in skills and experience do you see between B2B and B2C product marketing?
Asking as a B2B product marketer looking to transition to B2C
Hinge Health Director Member Engagement and Consumer Product Marketing • 1y
At its core, I believe the skills of a B2B and B2C PMM are interchangeable.The Customer: Whether you’re a B2B or B2C product marketer, it’s essential to deeply understand...
14959 Views
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Hinge Health Director Member Engagement and Consumer Product Marketing • 1y
In general, product marketers need a blend of analytical, creative, and communication skills. Success as a Product Marketing Manager (PMM) requires a deep understanding o...
4158 Views
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Hinge Health Director Member Engagement and Consumer Product Marketing • 1y
It does feel that way sometimes, but I think it ebbs and flows based on the latest tech and business trends. When I first started as a PMM, B2C companies were sprouting u...
1692 Views
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Hinge Health Director Member Engagement and Consumer Product Marketing • 1y
Brand plays a crucial role in product marketing by establishing the identity, perception, and trustworthiness of a product in the eyes of customers. A strong brand not on...
2323 Views
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Hinge Health Director Member Engagement and Consumer Product Marketing • 1y
One of the most effective ways I’ve seen PMMs transition from B2B to B2C is by moving within the same company, industry, or vertical. This approach allows you to leverage...
3117 Views
1 request