Content
Hinge Health Director Member Engagement and Consumer Product Marketing • 1y
At its core, I believe the skills of a B2B and B2C PMM are interchangeable.The Customer: Whether you’re a B2B or B2C product marketer, it’s essential to deeply understand...
14959 Views
Hinge Health Director Member Engagement and Consumer Product Marketing • 1y
Typically, B2B PMMs work closely with Product, Sales, and Enterprise marketing teams to sell complex products or services that require long decision-making processes. The...
8807 Views
Hinge Health Director Member Engagement and Consumer Product Marketing • 1y
In general, product marketers need a blend of analytical, creative, and communication skills. Success as a Product Marketing Manager (PMM) requires a deep understanding o...
4158 Views
Hinge Health Director Member Engagement and Consumer Product Marketing • 1y
One of the most effective ways I’ve seen PMMs transition from B2B to B2C is by moving within the same company, industry, or vertical. This approach allows you to leverage...
3117 Views
Hinge Health Director Member Engagement and Consumer Product Marketing • 1y
In an ideal world, I believe passion for the industry is critical. As a PMM, you need to be deeply engaged with both the industry and the end user to understand where the...
2405 Views
Hinge Health Director Member Engagement and Consumer Product Marketing • 1y
Brand plays a crucial role in product marketing by establishing the identity, perception, and trustworthiness of a product in the eyes of customers. A strong brand not on...
2323 Views
Hinge Health Director Member Engagement and Consumer Product Marketing • 1y
It does feel that way sometimes, but I think it ebbs and flows based on the latest tech and business trends. When I first started as a PMM, B2C companies were sprouting u...
1692 Views
Credentials & Highlights
Director Member Engagement and Consumer Product Marketing at Hinge Health
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Knows About Personas, Messaging, Message Testing, Market Research, Messaging Strategy, Product La...more