AMA: HubSpot Senior Director of Product Marketing, Nisha Goklaney on Influencing the Product Roadmap

What works here in my experience is having regular touchpoints for alignment + strategic reviews to influence direction. Here's a framework:Weekly or bi-weekly syncs - fo...

If your goal is to influence the product roadmap there are a few pitfalls you should avoid.Don't treat the roadmap as something fixed/set in stone - Having a roadmap is s...

This is a great question. An important thing to remember is Products should be built with a market in mind - and that's where a PMM comes in. They should be experts in th...

Product marketing plays a key role in sharing the roadmap externally to ultimately help buyers buy and sellers sell. Here's some key ways to on how to do this: Public roa...