Nisha Goklaney

This is a great question! Given messaging is such a subjective topic - it's super important to quantifiably test and iterate on it to ensure it lands well in the market. ...

There are a host of good training options out there: Sharebird - a great place to start. Here you can get real industry expertise and resources from folks in the fieldPod...

Yes, there are plenty resources out there for you to continue to sharpen your toolset and learn from others in the community as well. Here are some of my favorites 1. Lis...

I have used several different messaging frameworks, but one that we are leveraging quite a lot these days is the Jobs to be done framework, accompanied by durable, evergr...

Brilliant question. If developed correctly, your messaging pillars should be evergreen (i.e. should not change on a dime) from campaign to campaign. Ultimately, your mess...

If your goal is to influence the product roadmap there are a few pitfalls you should avoid.Don't treat the roadmap as something fixed/set in stone - Having a roadmap is s...

Product marketing plays a key role in sharing the roadmap externally to ultimately help buyers buy and sellers sell. Here's some key ways to on how to do this: Public roa...

What works here in my experience is having regular touchpoints for alignment + strategic reviews to influence direction. Here's a framework:Weekly or bi-weekly syncs - fo...

This is a great question. An important thing to remember is Products should be built with a market in mind - and that's where a PMM comes in. They should be experts in th...

I rely on alerts and curated newsletters, dedicating early morning hours to focused market intelligence review.I set up alerts for key topics and subscribe to specific ne...