AMA: HubSpot Senior Director of Product Marketing, Nisha Goklaney on Messaging
November 9 @ 10:00AM PT
View AMA Answers
HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 3y
This is a great question! Given messaging is such a subjective topic - it's super important to quantifiably test and iterate on it to ensure it lands well in the market. ...
93369 Views
3 requests
HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 3y
I have used several different messaging frameworks, but one that we are leveraging quite a lot these days is the Jobs to be done framework, accompanied by durable, evergr...
51676 Views
2 requests
For a team member newer to the discipline, how do you train messaging and positioning?
where do you start? what kind of classes? etc.
HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 3y
There are a host of good training options out there: Sharebird - a great place to start. Here you can get real industry expertise and resources from folks in the fieldPod...
76528 Views
2 requests
HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 3y
Yes, there are plenty resources out there for you to continue to sharpen your toolset and learn from others in the community as well. Here are some of my favorites 1. Lis...
60781 Views
2 requests
HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 3y
Brilliant question. If developed correctly, your messaging pillars should be evergreen (i.e. should not change on a dime) from campaign to campaign. Ultimately, your mess...
17600 Views
2 requests