AMA: Instacart Senior Director, Product Marketing, Jasmine Taylor on Consumer Product Marketing

Brand plays a critical role in Product Marketing and vice versa. In broad strokes, campaigns are either Product or Brand-led, and if one is leading, to be effective the o...

Product Marketing’s superpower is being the “Voice of the Product to Customers and the Voice of Customers to Product.” When establishing PMM as a new function, the best p...

Only a few weeks into my current role, I’m living this one in real-time! For myself, I’ve created the following approach: Listen → Set Expectations → Execute → Close the ...

“Passion” is a tricky word. It can lead you to believe that you somehow have to be a power user of a product to be a great PM, PMM, etc. for it. Some of the most successf...

First - anyone inviting you to interview will see from your resume whether you’ve done product marketing. If you haven’t and you still get invited to interview, then ther...

PMMs are (and need to be) masters at many things but if I had to pick the most important: (Soft) Cross-functional Collaboration: PMM is a highly cross-functional role....

One thing I wish I learned earlier is the most powerful product marketing you can do is always centered on a shared human truth. When I look back on my very early PMM GTM...

B2B and B2C Product Marketers have much in common in the way of skills, both must assume the role of Voice of Customer and Voice of Product. Both must be strategic thinke...

If someone is new to PMM, there are two skills I look for: Strategic thinking: Can you demonstrate an ability to take an intentional, rational thought process when solv...