Jasmine Anderson Taylor

Jasmine Anderson Taylor

Senior Director, Product Marketing, Instacart

Content

Jasmine Anderson Taylor
Jasmine Anderson Taylor
Instacart Senior Director, Product MarketingJune 2
Product Marketing’s superpower is being the “Voice of the Product to Customers and the Voice of Customers to Product.” When establishing PMM as a new function, the best place to start is listening. First 30 days: Listen and truly get to know your Customers and the Product.  On the Customer side......Read More
27598 Views
Jasmine Anderson Taylor
Jasmine Anderson Taylor
Instacart Senior Director, Product MarketingJune 2
First - anyone inviting you to interview will see from your resume whether you’ve done product marketing. If you haven’t and you still get invited to interview, then there’s no need to worry about being new to PMM. Instead keep in mind there are likely a few key areas your interviewer will want t......Read More
8803 Views
Jasmine Anderson Taylor
Jasmine Anderson Taylor
Instacart Senior Director, Product MarketingJune 2
Only a few weeks into my current role, I’m living this one in real-time! For myself, I’ve created the following approach: Listen → Set Expectations → Execute → Close the Loop. For prioritizing needs/deliverables, I spend as much time as possible listening and understanding what is most pressing f......Read More
2423 Views
Jasmine Anderson Taylor
Jasmine Anderson Taylor
Instacart Senior Director, Product MarketingJune 2
One thing I wish I learned earlier is the most powerful product marketing you can do is always centered on a shared human truth. When I look back on my very early PMM GTM work, I focused primarily on communicating about the product and the benefit derived from the features themselves. But the pro......Read More
1099 Views
Jasmine Anderson Taylor
Jasmine Anderson Taylor
Instacart Senior Director, Product MarketingJune 2
Brand plays a critical role in Product Marketing and vice versa. In broad strokes, campaigns are either Product or Brand-led, and if one is leading, to be effective the other must be supporting. If we’re launching a new app, our focus is sharing the value proposition and highlighting key features......Read More
1025 Views
Jasmine Anderson Taylor
Jasmine Anderson Taylor
Instacart Senior Director, Product MarketingJune 2
“Passion” is a tricky word. It can lead you to believe that you somehow have to be a power user of a product to be a great PM, PMM, etc. for it. Some of the most successful tech products have enterprise customers, so that can’t be true. When deciding on whether or not to take a job, I use a frame......Read More
916 Views
Jasmine Anderson Taylor
Jasmine Anderson Taylor
Instacart Senior Director, Product MarketingJune 2
PMMs are (and need to be) masters at many things but if I had to pick the most important: 1. (Soft) Cross-functional Collaboration: PMM is a highly cross-functional role. On any given project, you’ll work with Product, Design, Engineering, Research, Marketing Channel Experts, Operation......Read More
907 Views
Jasmine Anderson Taylor
Jasmine Anderson Taylor
Instacart Senior Director, Product MarketingJune 2
B2B and B2C Product Marketers have much in common in the way of skills, both must assume the role of Voice of Customer and Voice of Product. Both must be strategic thinkers with an exceptional ability to execute. Insights gathering, GTM strategy and execution, and cross-functional collaboration a......Read More
682 Views
Jasmine Anderson Taylor
Jasmine Anderson Taylor
Instacart Senior Director, Product MarketingJune 2
If someone is new to PMM, there are two skills I look for: 1. Strategic thinking: Can you demonstrate an ability to take an intentional, rational thought process when solving problems? Can you get creative about solving a problem while also never losing sight of the end goal? Can you ......Read More
523 Views
Jasmine Anderson Taylor
Jasmine Anderson Taylor
Instacart Senior Director, Product Marketing
Instacart’s Senior Director of Product Marketing, Jasmine Anderson Taylor on Consumer Product Marketing
Instacart’s Senior Director of Product Marketing, Jasmine Anderson Taylor on Consumer Product Marketing
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“We're the voice of the product to the customer, but our product voice should be manifested through our brand voice” - Jasmine Anderson Taylor  In this week’s episode Mary sits down with Jasmine Anderson Taylor, who leads PMM at Instacart, to discuss all things related to B2C. They focus the con......more
Credentials & Highlights
Senior Director, Product Marketing at Instacart
Product Marketing AMA Contributor
Lives In San Francisco Bay Area
Knows About Platform and Solutions Product Marketing, Brand Strategy, Product Marketing Career Pa......more