Product Marketing’s superpower is being the “Voice of the Product to Customers and the Voice of Customers to Product.” When establishing PMM as a new function, the bes...Read More
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How do you think about your first 30/60/90 day goals when coming in as the Head of Product Marketing in a startup that didn't have product marketing before?
What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.
First - anyone inviting you to interview will see from your resume whether you’ve done product marketing. If you haven’t and you still get invited to interview, then t...Read More
What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function?
Only a few weeks into my current role, I’m living this one in real-time! For myself, I’ve created the following approach: Listen → Set Expectations → Execute → Close t...Read More
Brand plays a critical role in Product Marketing and vice versa. In broad strokes, campaigns are either Product or Brand-led, and if one is leading, to be effective th...Read More
What are some things you wish you knew in your first few years of Product Marketing, that you have learnt since
One thing I wish I learned earlier is the most powerful product marketing you can do is always centered on a shared human truth. When I look back on my very early PMM ...Read More
What are the most important soft and hard skills Product Marketing Managers can build to become successful in their field going forward?
PMMs are (and need to be) masters at many things but if I had to pick the most important: (Soft) Cross-functional Collaboration: PMM is a highly cross-functional role....Read More
How important do you think "passion" for the industry you are working in is within product marketing?
“Passion” is a tricky word. It can lead you to believe that you somehow have to be a power user of a product to be a great PM, PMM, etc. for it. Some of the most succe...Read More
What qualities in a B2B marketer do you think are applicable to Consumer Product marketing? What are skill gaps that a B2B marketer could improve on to become more consumer-focused?
B2B and B2C Product Marketers have much in common in the way of skills, both must assume the role of Voice of Customer and Voice of Product. Both must be strategic thi...Read More
What do you look for in the backgrounds of aspiring consumer product marketers (who have never held the role before) as a signal that they will be a good hire?
If someone is new to PMM, there are two skills I look for: Strategic thinking: Can you demonstrate an ability to take an intentional, rational thought process when sol...Read More
Credentials & Highlights
Senior Director, Product Marketing at Instacart
Lives In San Francisco Bay Area
Knows About Consumer Product Marketing, Pricing and Packaging, Brand Strategy, Solutions and Plat...more