Product Marketing’s superpower is being the “Voice of the Product to Customers
and the Voice of Customers to Product.” When establishing PMM as a new function,
the bes...Read More
Content
Most Relevant
Senior Director, Product Marketing at Instacart • June 1
Most Relevant
Senior Director, Product Marketing at Instacart • June 1
First - anyone inviting you to interview will see from your resume whether
you’ve done product marketing. If you haven’t and you still get invited to
interview, then t...Read More
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Senior Director, Product Marketing at Instacart • June 1
Only a few weeks into my current role, I’m living this one in real-time! For
myself, I’ve created the following approach: Listen → Set Expectations → Execute
→ Close t...Read More
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Senior Director, Product Marketing at Instacart • June 1
Brand plays a critical role in Product Marketing and vice versa. In broad
strokes, campaigns are either Product or Brand-led, and if one is leading, to be
effective th...Read More
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Senior Director, Product Marketing at Instacart • June 1
One thing I wish I learned earlier is the most powerful product marketing you
can do is always centered on a shared human truth. When I look back on my very
early PMM ...Read More
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Senior Director, Product Marketing at Instacart • June 1
PMMs are (and need to be) masters at many things but if I had to pick the most
important: (Soft) Cross-functional Collaboration: PMM is a highly
cross-functional role....Read More
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Senior Director, Product Marketing at Instacart • June 1
“Passion” is a tricky word. It can lead you to believe that you somehow have to
be a power user of a product to be a great PM, PMM, etc. for it. Some of the
most succe...Read More
Most Relevant
Senior Director, Product Marketing at Instacart • June 2
B2B and B2C Product Marketers have much in common in the way of skills, both
must assume the role of Voice of Customer and Voice of Product. Both must be
strategic thi...Read More
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Senior Director, Product Marketing at Instacart • June 1
If someone is new to PMM, there are two skills I look for: Strategic thinking:
Can you demonstrate an ability to take an intentional, rational thought process
when sol...Read More
Senior Director, Product Marketing at Instacart
Instacart’s Senior Director of Product Marketing, Jasmine Anderson Taylor on Consumer Product Marketing
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“We're the voice of the product to the customer, but our product voice should be
manifested through our brand voice” - Jasmine Anderson Taylor
In this week’s episode Mary sits down with Jasmine Anderson Taylor, who leads
PMM at Instacart, to discuss all things related to B2C. They focus the
con...more
Credentials & Highlights
Senior Director, Product Marketing at Instacart
Product Marketing AMA Contributor
Lives In San Francisco Bay Area
Knows About Consumer Product Marketing, Pricing and Packaging, Brand Strategy,
Solutions and Plat...more