AMA: Instruqt VP of Marketing & Product, Sean Lauer on Influencing the C-Suite
February 11 @ 10:00AM PT
View AMA Answers
👋 Sean Lauer
👋 Sean Lauer (Charlotte, NC)
💼 VP Marketing at Augmentt. Previously VP Marketing at Instruqt, Senior Director of Product Marketing at Mural, and Global Product Marketing at Twitter.
🧪 Currently deep in an ICP, positioning, and messaging refresh and loving the mix of strategy, customer insight, and wordsmithing
🤝 Always happy to chat: marketing, product marketing, positioning and messaging, GTM strategy, technical marketing, sales enablement, customer education, and product strategy
🍦 Favorite ice cream: One Sweet Whirled (RIP, Ben & Jerry’s… bring it back)
💼 VP Marketing at Augmentt. Previously VP Marketing at Instruqt, Senior Director of Product Marketing at Mural, and Global Product Marketing at Twitter.
🧪 Currently deep in an ICP, positioning, and messaging refresh and loving the mix of strategy, customer insight, and wordsmithing
🤝 Always happy to chat: marketing, product marketing, positioning and messaging, GTM strategy, technical marketing, sales enablement, customer education, and product strategy
🍦 Favorite ice cream: One Sweet Whirled (RIP, Ben & Jerry’s… bring it back)
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 3mo
This is a really great question and one that takes experience (and trial and error) to be able to navigate. What it comes down to is persuasion skills and the ability to ...
421 Views
1 request
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 3mo
This is a great leadership move from my perspective. As a marketing leader, you'll only as good as your team. You can hire good people and create the environment for them...
389 Views
1 request
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 3mo
If I understand this question correctly, it's about balancing the AI hype with the realities of the business. There's some truth to the AI hype and everyone should have a...
379 Views
1 request
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 3mo
There isn't just one person that a PMM leader needs to align with, but that's the best part of being in PMM. As the connective tissue for GTM, including product, you need...
369 Views
1 request
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 3mo
I love this question because I think prioritization is a crucial aspect of business success (not just PMM). Ultimately, it comes down to communication. If you think of th...
369 Views
1 request
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 3mo
This can sometimes feel like mission impossible, but you need to take on the mindset of a c-level leader. They're operating at the business outcomes level, not the day to...
369 Views
1 request
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 3mo
Love this question because it's one that is bound to come up as you move up within an organization. My suggestion is to think about the action plan from both a qualitativ...
576 Views
1 request