AMA: Intuit Group Product Marketing Manager, Vertical Solutions, Brittany Sudlow on Stakeholder Management

April 14 @ 10:00AM PT

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👋 Brittany Sudlow

Hi all, I'm Brittany Sudlow, Group Product Marketing Manager, Vertical Solutions @ Intuit:

• 👋 Based in: San Diego
• 🧠 Top of mind: Vertical Solutions
• 💬 Ask me about: Career Tips
• 🍦 Fun fact: I learned to drive a forklift while working for Coca-Cola

How do you structure pre-mortems and post-mortems with stakeholders to turn friction points into process improvements?

Brittany Sudlow•

Intuit Group Product Marketing Manager, Vertical Solutions • Apr 14

I'm a big fan of both, so I'm glad people are thinking about them — though I'll admit I call it a "prep" before and a "retro" after, just to keep things a bit lighter tha...

417 Views

2 requests

How do you partner with Sales leadership to land new messaging, drive adoption, and close the feedback loop from the field?

Brittany Sudlow•

Intuit Group Product Marketing Manager, Vertical Solutions • Apr 14

The most important thing I've learned is that the head of sales needs to be genuinely bought in on new messaging — ideally, it feels like their idea, not marketing pushin...

312 Views

1 request

How do you leverage customer and market evidence to influence skeptical stakeholders and drive consensus on narrative?

Brittany Sudlow•

Intuit Group Product Marketing Manager, Vertical Solutions • Apr 14

Customer and market evidence is exactly what you need to drive a narrative. It can't come from your brain or anecdotal evidence — it has to be created from actual custome...

329 Views

1 request

Which teams do you spend most of your time with?

Brittany Sudlow•

Intuit Group Product Marketing Manager, Vertical Solutions • Apr 14

Of course, the classic answer is sales, marketing, and product — and that's always true. But the nuance is that every organization is different, and you need to figure ou...

366 Views

1 request