Brittany Sudlow

Group Product Marketing Manager, Atlassian

Content

As a person looking to break into the product marketing space, what project experience, academic material or training courses would you recommend to build a relevant background?

Brittany Sudlow

Atlassian Group Product Marketing Manager • March 9

^Agree. For more tactial tips: LinkedIn has some great overview courses on Product Marketing that is included with LI Premium. There are also local meetup.com groups that are worth checking out. Building a network and conducting informational interviews is always helpful and good practice for cus......Read More

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How do you measure the effectiveness of your sales content?

Brittany Sudlow

Atlassian Group Product Marketing Manager • December 21

If you want any kind of quantitative data, purchasing a tool is really the only way to achieve that. I recently evaluated all the sales enablment options and went with DocSend. You can track any content engagement to accounts in SalesForce which you can tie to eventual Closed Won and Closed Lost ......Read More