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Brittany Sudlow

Group Product Marketing Manager, Vertical Solutions, Intuit

👋 Brittany Sudlow

Hi all, I'm Brittany Sudlow, Group Product Marketing Manager, Vertical Solutions @ Intuit:

• 👋 Based in: San Diego
• 🧠 Top of mind: Vertical Solutions
• 💬 Ask me about: Career Tips
• 🍦 Fun fact: I learned to drive a forklift while working for Coca-Cola

Content

What is your advise for someone looking to transition from Solution Engineering - Presales to Product Marketing within a B2B SaaS organization?

Brittany Sudlow

Intuit Group Product Marketing Manager, Vertical Solutions • 11mo

Making the jump from presales into product marketing is very realistic! Here are some areas I would focus onTalk the PMM talkStudy the frameworks: Get comfortable with me...

18175 Views

What advice do you have for marketing professionals who want to break into working as PMM in the SaaS industry but without any prior SaaS experience? What skills should we improve? Thank you!

Brittany Sudlow

Intuit Group Product Marketing Manager, Vertical Solutions • 11mo

Great question, these are the areas I would focus on as someone who has spent my whole product marketing career to date, in SaaS. Speak SaaS-ese fluentlyGet comfortable w...

2214 Views

As a person looking to break into the product marketing space, what project experience, academic material or training courses would you recommend to build a relevant background?

Brittany Sudlow

Intuit Group Product Marketing Manager, Vertical Solutions • 7y

^Agree. For more tactial tips: LinkedIn has some great overview courses on Product Marketing that is included with LI Premium. There are also local meetup.com groups that...

1453 Views

What would you consider are the most important foundations of a PMM function for an early stage startup?

Brittany Sudlow

Intuit Group Product Marketing Manager, Vertical Solutions • 11mo

Great question! Here are the areas I found to be the most helpful in standing out and making an impact at a startup.Customer Conversations: Get on Zoom or in-person frequ...

1153 Views

How do you measure the effectiveness of your sales content?

Brittany Sudlow

Intuit Group Product Marketing Manager, Vertical Solutions • 7y

If you want any kind of quantitative data, purchasing a tool is really the only way to achieve that. I recently evaluated all the sales enablment options and went with Do...

775 Views

How would you promote the PMM role into a big company to people which don't know what is this position?

Brittany Sudlow

Intuit Group Product Marketing Manager, Vertical Solutions • 11mo

Think of launching PMM like any other product—hook them, place it where they live, invite them in, then prove the value. For example:Lead with a knockout headline Treat y...

674 Views

I am a product marketing leader. What skills would you recommend I develop/opportunities I look for to be a CMO?

Brittany Sudlow

Intuit Group Product Marketing Manager, Vertical Solutions • 11mo

I’m sure you are well on your way to CMO! Here’s what I’d double-down on from a PMM POVDigital & growth marketing fluency (Demand Gen) Get really comfy with every cam...

500 Views

If you could do it all over again, would you start your career in high-growth startups to learn and get promotions quickly or start in an established company with greater structure but perhaps less opportunity for ownership/leadership?

Brittany Sudlow

Intuit Group Product Marketing Manager, Vertical Solutions • 11mo

I would recommend starting small and going big, later. Startup phaseHonestly, I’d kick things off in a scrappy high-growth startup. When you’re figuring out which slice o...

443 Views

How do you structure pre-mortems and post-mortems with stakeholders to turn friction points into process improvements?

Brittany Sudlow

Intuit Group Product Marketing Manager, Vertical Solutions • Apr 14

I'm a big fan of both, so I'm glad people are thinking about them — though I'll admit I call it a "prep" before and a "retro" after, just to keep things a bit lighter tha...

417 Views

Which teams do you spend most of your time with?

Brittany Sudlow

Intuit Group Product Marketing Manager, Vertical Solutions • Apr 14

Of course, the classic answer is sales, marketing, and product — and that's always true. But the nuance is that every organization is different, and you need to figure ou...

366 Views