AMA: Ironclad VP of Product Marketing, Ambika Aggarwal on Sales Enablement

Start with your sales team’s pain points and your buyer’s decision process. Some of the most effective case studies and content my teams and I have built came from riding...

Enablement should ultimately help move revenue metrics, but you also need leading indicators. Leading indicators: Content usage rates (are reps using the assets?) Comp...

It’s an extremely close partnership but there are some clear roles and responsibilities between PMM & Sales Enablement: Typically Product Marketing owns: Messaging,...

PMM should absolutely own the narrative around the roadmap: what’s coming, why it matters, and how it connects to buyer/customer pain. But that narrative is crafted in pa...

There's a number of ways to do this, and with AI it's become even easier to get buyer insights at scale. 1. Tap into Gong/Chorus call summaries Use Gong's "AI Briefs" to...

Start with What Moves Revenue Focus on work that will short term and long term unblock deals, accelerate pipeline, or support new revenue plays. Prioritize work by aligni...