AMA: Iterable Head of Product Marketing, Gray Hardell on Product Launches

Don't just solve for marketing positioning, solve for how revenue/field teams will sell it. One of the most common mistakes I've seen in product launches (which is usuall...

Launch day should be considered day 1, not the finish line. This is a problem at many organizations. Everyone rallies around the singular day you put out your press relea...

NotebookLM should be your go-to one-stop shop for your cross-functional teams to get what they need to run their workstreams. Instead of making people dig through messagi...

Lead with empathy and don't oversell. We have to remember that the AI-washing that's gone on has made buyers wary of the promises of AI capabilities. Think about the asso...

Revenue. Both in terms of new business and expansion. If you only measure pipeline, you'll miss the thing the board really cares about. Remember that AI revenue is curren...