AMA: Iterable Head of Product Marketing, Gray Hardell on Product Marketing Tools
December 17 @ 10:00AM PT
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What is the best on-demand demo tool for PMMs to use for marketing and sales enablement materials?
I'm evaluating new tools for an on-demand demo builder for use in marketing and sales enablement. There are tons of tools out there that seem easy to use (e.g. operate using a chrome extension). I'd love advice or recommendations on particular tools you've used successfully (or watch out signs as I'm evaluating options)
Iterable Head of Product Marketing • 4mo
My go-to tools for platform tours/sales enablement are Tourial for more demand-gen focused tools, and then I had a great experience with Saleo for more live demoing. Over...
436 Views
3 requests
Iterable Head of Product Marketing • 4mo
If they already have something that solves 80% of what you need, you should try to make it work - even if it's not perfect. In vendor negotiations, I've found the more tr...
429 Views
1 request
Iterable Head of Product Marketing • 4mo
The best AI tools I have used are those I built custom GPTs, Claude artifacts, or gems. I have experimented with many of the AI tools out there, but most still leave me w...
393 Views
4 requests
Iterable Head of Product Marketing • 4mo
Here's the answer that no one wants to hear: it's a lot of manual data pulls, parsing through bad CRM data, and being exponentially curious and unbiased in your analysis....
396 Views
3 requests
Iterable Head of Product Marketing • 4mo
The two best tools I've used are Wynter & SurveyMonkey. Wynter has fast results (typically 12-48 hrs), but it can be expensive, whereas SurveyMonkey is fast, easy to ...
383 Views
4 requests
Iterable Head of Product Marketing • 4mo
I have used Klue, Clozd, and Crayon - all have their strong suits. Clozd is the best for win/loss (if you have the right consultant - this is huge when selecting a win/lo...
390 Views
2 requests